NY Times Mag 'Lives They Lived' font ID ?

cvtypog's picture

Can anyone ID this sans serif used in this week's New York Times Magazine 'Lives They Lived' issue? http://www.nytimes.com/interactive/2011/12/22/magazine/the-lives-they-li...
Its use in the actual magazine was really striking.

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01reality-pq277.png7.33 KB
mag-realityTv.png5.49 KB
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