Warner/Reprise font question

jbacardi's picture

I've always wondered exactly what font the brothers Warner used on their record labels from the late 60's to the mid-70's. It seemed to get used a lot back in the day, but I don't see it too much anymore...it resembles Futura, but it's not that- if it works correctly, I've attached a sample. If not, here's the link: http://en.wikipedia.org/wiki/File:Reprise_Label_Tricolor_Kinks.JPG

I'm trying to set type on a doctor's chart that uses this font, and I thought it was high time I learned what it was called, and if I can find it anywhere.

Any help will be greatly appreciated!

Reprise_Label_Tricolor_Kinks.JPG41.26 KB
Birdseeding's picture

Googling more detailed samples seems to suggest a variety of fonts were used... This one is clearly Gill for example.

jbacardi's picture

I don't think it's Vogue; while the lower case y is similar, the upper case G is very different, as is the C.

Sometimes, at odd times, other plants pressed Warners albums and sometimes the font was different. That Sinatra album was from 1967, so it could be they hadn't settled on one yet. Most Warner/Reprise albums after 1975 went to a more conventional, Univers-like font. Here's a link to another sample- it's the font used for the song titles that I'm most interested in. The album title itself is (I'm pretty sure) Helvetica Black Condensed, which they used on their 8-track spines at the time.


Yeah, it's another Kinks album. Entirely coincidental. :-)

riccard0's picture

As you can see (http://typophile.com/node/38560#comment-236085) there were several alternates.
But also several other Futura-like typefaces.

jbacardi's picture

Oh well, thanks anyway, everyone. It's probably some old letterpress type that no one uses anymore. The doctor will get Futura and like it, and my decades-old question will remain a mystery.

marcox's picture

Geometric 415, aka Metro, is a decent match.


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