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This is the first try-out for the brand communication of "yello", ....bright & warm :)
The idea is to portray the word as a single syllable rather than a color (metaphorically ie)
The target audience is "middle-class .. mobile device users aged from 18 onwards", The usp
of this brand is to celebrate one of the oldest & the most used art-form known to man: Speech.
Please do review the two variations
PS: this might be insensitive to the minorities ( the mute ), .but I'll be considering them too once the first bit kicks off, ..
thanks in adavnce