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Similar to FFOlsen, but I dont think that's it. Your sample has wider characters and a larger bowl in the lowercase g.
It's also very similar to TheSerif - but not quite it.
Sure looks like OlsenTF-Regular. "Morten Rostgaard Olsen, published by FontShop International for the FontFont library"
OlsenTF is close enough. Thanks, you guys are pros.