Kerning help

bbpal's picture

I need to add the word "architetture" under the existing logo. I have very limited experience in letterspacing and kerning and I would appreciate any suggestions from "experienced eyes". (I cannot change typeface).

application/pdfPBA PDF
PBA logo.pdf (192.8 k)

hrant's picture

The letters in "ARCHITETTURE" are so far apart that spacing tweaks are nearly irrelevant. But I think there's a bigger problem: the word is not sitting comfortably under "pbastudio". I might align the bottom with the bottom of the "p", but a bigger issue is the lateral placement, like how the terminal "E" doesn't know where it's supposed to be compared to the "o".


bbpal's picture

I aligned the word with the bottom of the "p". I think I like the "E" centered with the "O".
I cannot change typeface but I can improve the kerning of pbastudio, what would you change?
Thanks for the suggestions,

application/pdfPBA 2
PBA logo 2.pdf (192.8 k)

application/pdfPBA 3
PBA logo 3.pdf (192.8 k)

hrant's picture

I'm not sure which is better. You should ask a logo designer. :-)

And I didn't realize the spacing of "pbastudio" was also up for tweaking:
I would either tighten the "stu" or loosen the "udio" - probably the former.


squeeze's picture

Hrandt is right about loosening the "udio". I also think the "b-a" can be tightened just a hair. I prefer the positioning of "ARCHITETTURE" aligned with the bottom of the "p", but the "E" is hanging out just a little too far. I'd bring it in so that the "E" lines up to the outside of the "O" optically, rather than mathmatically.


bbpal's picture

I tighten "stu", what do you think?

application/pdfPBA 4
PBA logo 4.pdf (192.8 k)

bbpal's picture

In this version I followed Scott suggestions. Is the "E" still hanging out too far?

192.6 K
PBA logo 5.pdf
"PBA 5"

bbpal's picture

I had some problems uploading the previous logo hopefully this time it will work

application/pdfPBA 5
PBA logo 5.pdf (192.7 k)

sim's picture

Your latest version is the best one.

Two more things. Is it possible to align the bottom of ARCHITTECTURE with the bottom of the descender of the P and move just a little bit this word to the left. The E seems not optically align with the O.

This will help the entire logo.


bbpal's picture

Thanks to all for the help you've given me today. I will make the final changes with my glassses on!

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