Tasteless typographic puns

johnbutler's picture
hrant's picture

Too subtle.

--

Why did the dyslexic person not get cured?
On the form he wrote that he was "byslexic".

hhp

johnbutler's picture

Yes, they do get points for it being subtle. How long did it take you to get it? I would think you’d get it quicker than most.

hrant's picture

I guess you're talking about the blackletter alluding to
the post-WWI austerity in Germany which led to WWII?

hhp

Nick Shinn's picture

The font has an Anglo quality, rather than Germanic: it is Bitstream's version of London Text.
So I'm afraid the allusion "Blackletter = German" doesn't work for the typographically informed.
I immediately thought that as an anglo style, it represented Keynes, not Weimar, which contradicts the article's content.
Besides, for a graphic designer, "Weimar" suggest Bauhaus, not Völkisch.

A modernized (sans) blackletter (e.g. Tannenberg) would have worked better, but I suspect that would have required a font purchase, and the Bitstream font was on hand, bundled or in a folio.

hrant's picture

There are layers of typographic informedness. From my experience the proportion
of even typographically-aware people who know that the Nazis in fact disowned
blackletter is quite small.

hhp

dsb's picture

I love how much you guys are over thinking this one.

I think John is referring to:

austere |ôˈsti(ə)r|
adjective ( -terer , -terest )

• having an extremely plain and simple style or appearance; unadorned : the cathedral is impressive in its austere simplicity.

not really how one might describe a blackletter.

Nick Shinn's picture

…over thinking…

But one wonders, would a typical Bloomberg reader interpret the word "Austerity" set in a fancy Anglo blackletter as connoting "German", or would there be a semantic conflict between the meaning of the text and the type style?

In general, designs that work on multiple levels, from lay to pro, are best.
That isn't over-thinking, but professional due diligence.

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