Am I on the right track here?

karmachameleon's picture

well, i have decided to make a corp identity for myself, and i just want some guidance since I am by nature indecisive.

I appreciate any comment or suggestion, thanx in front,
bye.DB - Dragan Babic corp id

squeeze's picture

I like the top/left direction, but it would benefit if you could refine the weight distribution to make it look like its own letterform. Right now it's obviously very heavy on the right. You might try lightening the right side, adding a little weight to the left side and adjusting the horizontals accordingly.

sim's picture

First, to help me to critic properly thoses sketches, it would have been essential to know in which sector you work.

But , I could try to give you some basic critic.There are lots of good idea here. At my opinion, the first DB would be the one to have more chance to go somewhere, depend of course of your activity sector. The second, the third and the fifth remind me a bowling bowl. I suggest to work on the middle terminal of the B (center join), seems to sharp. Also, you could rotate the D to the right or to the left to get something like a diamond or lozenge. Thoses one with a drop shadow could give you a hard time to keep the white hairline clear at small size.

Andr

karmachameleon's picture

great suggestions guys, thanx a LOT!
sorry for the late reply, i wasn't home ast night, now i'll try to work something out, and as soon as i'm finicshed i'll post the new versions here.

oh, and just to answer andr

karmachameleon's picture

ok, here are the new ones.

there are some new momets, but i still prefer the #1 form the previous post, i just modified it now from your suggestions, so please fire away. :-)

P.S.

i have included some comments in the pic.
is it normal that whenever i post i get an error msg, but the post goes throuhg??new moments

Danny Whitehead's picture

I'm leaning toward the top right one personally. I'd like to see that one with heavier serifs and thicker centre horizontal stroke.

Does anyone else see shape of a black bird (even a dragon?), flying towards the right, formed by the bowls of that option? Maybe that could be expanded on.

Funny you mention growing out of graff. I've recently been growing back into after about 15 years. I've been sketching a lot, and feeling the urge to paint more and more lately.

Danny Whitehead's picture

^ Posted before I saw your second post, so the comments refer to the first batch.

karmachameleon's picture

wow, we posted at the same time Danny . . . :-)
i have even done one with the fatter serifs but it resembled wild west too much! :-D

i haven't meant 'grew out', i didn't know how else to put it (english isn't my mother thongue, but now that you've mentioned it, it sounds a bit hard.
what i have tried to say is, i have less and less time to paint, (with school and all), and all of my writer friends have gone seperate ways. :-(
we still get together once in a while ;-)
with no intention to srtay from the subject, we can post some flicks if you want in the appropriate forum . . .
i'd love to see your work.
oh and here's the one with the fat serifs.
fat serif

aluminum's picture

Sometimes the first idea is the best. ;o)

I like the very first logo as well.

squeeze's picture

RE: Post 3, top revision

I think the vertical stem is just a bit too heavy now, but this is much better.

Have you tried making the upper bowl of the "B" smaller? This would require some reworking of the "D's" bowl also.

Have you tried making the terminal of the "B" a little more subtle? In other words, create the "D", then just hint at the "B's" terminal, instead of making it so obvious.

RE: Tagging

So you're a graffiti artist that doesn't like color

djg's picture

I don't mean to be harsh, but what does combining a D and a B have to do with yourself other than it being your initials. What does the logo mean?

karmachameleon's picture

IRT: Scott
yes i have mostly done silverpieces and just plain black ones with no other colors, it's not like i do ONLY them, it's just that i have always liked black and white stuff more. but everything gets old if you give it enough time, so you venture into other places, so i have done lots of color pieces too, yes.
regarding the id, you have pointed out some very important issues once again, i'll do that.

IRT: David

i don't think it necessarily HAS to mean anything in particular, do you?

in Scott's first reply he has seen it as a unique letterform, and that's what i wanted to do, i want people to see one letter, but to 'know' there are two . . .
i don't know if you understand me, i hope you do . . .
hat's why i posted here, mainly because of the 'B', i don't know if people will 'see' that 'B', or will they read just 'D' and stare confused?

Scott, there are some zipped photosattached for you or anyone.


application/downloadgraffiti flicks
graff.zip (509.1 k)

djg's picture

Usually a logo will symbolizes or represents something about the given company for which it stands for. I am just wondering what the logo you have designed stands for. If it is purely for looks than I can't help you. If there is meaning behind it, than it will be easier to critique. In my personal opinion the better logos out there reflect something about the personality and meaning behind the particular company for which they stand for.
Anyway, only an opinion.

karmachameleon's picture

and i appreciate it. :-)

do you feel that people looking at logos, i mean 'ordinary' people, 'little men', people who are not designers, see anything in a logo?

from my experience, i think they don't, they just get a certain 'feel' or a 'vibe' from a logo, but i don't think it goes deeper that that for them . . . correct me if i'm wrong.

as for designers, i think it's obvious taht they do look for something 'inside' the logo. and see it.

i didn't want to transform this into nothing else but letters. i didn't want to make a pictogram or anything out of it . . .
so i guess i'm sticking to it.

here are 2 new ideas, plus i am working on scott's suggestionsnew

karmachameleon's picture

and these two,
i think i'm overdoing it, it needs to rest for a while . . .
new 2

djg's picture

I feel that one of our jobs as designers is to visually educate people with meaningful thoughtful sensitive design. One way to NOT do this is to remove the meaning all together. If there is no meaning you aren't educating anyone.

For me it makes it difficult on the viewer to try to figure out why you combined the letterforms. Especially if there is no reason.

squeeze's picture

Wow! We're starting to get really philosophical over this.

To David's point, an entity's logo should be purposeful. It should represent the entity that it is being designed for.

In Dragan's defense, this logo's purpose is to represent his design business, possibly, but not necessarily, in a way that reflects his design style; hence, it is successful in that it is his initials (representing his business just as well as any business that is represented by names or initials) and it is designed by him (must show his style). I think his concept is solid, so it is his execution that will determine whether or not this is a successful logo in the end.

Your concept in post 6 looks like a bed's footboard on its side. Of the concepts in the last post (7), I like the direction on the bottom, but now (your going to kill me for this) it's a little too subtle. Rather than reading a "B", I'm seeing a big pimple or mosquito bite. Try bringing back a little more of the stroke in that area so that the bump isn't so abrupt. Also, the terminal is a little too rounded. I think there's a good shape in there, it's just hiding in between a couple of your executions.

Aloha!
Scott

squeeze's picture

Wow! We're starting to get really philosophical over this.

To David's point, an entity's logo should be purposeful. It should represent the entity that it is being designed for.

In Dragan's defense, this logo's purpose is to represent his design business, possibly, but not necessarily, in a way that reflects his design style; hence, it is successful in that it is his initials (representing his business just as well as any business that is represented by names or initials) and it is designed by him (must show his style). I think his concept is solid, so it is his execution that will determine whether or not this is a successful logo in the end.

Your concept in post 6 looks like a bed's footboard on its side. Of the concepts in the last post (7), I like the direction on the bottom, but now (your going to kill me for this) it's a little too subtle. Rather than reading a "B", I'm seeing a big pimple or mosquito bite. Try bringing back a little more of the stroke in that area so that the bump isn't so abrupt. Also, the terminal is a little too rounded. I think there's a good shape in there, it's just hiding in between a couple of your executions.

Aloha!
Scott

aluminum's picture

A logo doesn't need to have any inherent meaning. It's simply a flag the company can wave. What's more important is consistency of use, how memorable the mark is, uniqueness in the market, 'vibe', etc.

In fact, many logos fail because they try to posses too much lieteral meaning in them.

IMHO, of course.

Actually, I typed this before reading Scott's reply. He said it well.

dan's picture

Dragan, did you investigate trying the D and B on different plains of perspective? The D on a table top and the B sitting on it like a pitcher. Connected but apart. The monogram isn't doing anything for me. Another thought is if you took a lower case d and reflected it in a mirror you would have a b. Think out of the box

karmachameleon's picture

IRT Daniel:
i did that 'db' thing once and it reminded me too much of a penis, so i let it go.
i didn't mean to offend anyone here, it just did! sorry . . .
as for the first part of you suggestion, i'm afraid i don't understand what you are trying to say, as i said before, english isn't my mother tongue. :-(

IRT Scott:
i get you once again.
i thought too the curve is too 'mellow' now.
as this conversation is going, i was thinking about it and i came to a conclusion that a logo really doesn't have to represent anything at all, but even in that case it WILL represent something - NOTHING(if that is your attitude), if you can understand what i'm saying . . .
well what i am trying to say here doesn't neccessarilly has to reflect this design in particular, i am talking on the subject of the logo being the true symbol that will represent the core of the company or an individual.
so, it can be taken for a l'art pour l'art kind of thing, you know . . .
i consider myself a kind of a nihilist in some ways even, so. . .
anyways it is something to think about. :-)

tomorrow i'll redo some things, i just hope no one got uset over this whole thing, or even worse get angry at someone. and i hope that this issue of mine isn't a burden to anyone, if that is the case, please be assured it was not my intention and you have my deepest appologies for me posting it here.

karmachameleon's picture

it never ends.

these came to my mind after re-reviewing comments here.
i have started to think deeper into the whole representation thing. i'll wrestle with that for a while, untill then , here's some new ones.

Scott, i don't think this one is going to last, the bump feels weird now, i think i'm gonna have to redo it from the start.
it never ends

speter's picture

The coffee cup has a certain charm to it, but the other new one is far too close to the Dick Clark logo.

karmachameleon's picture

WOW, they're practically the same! :-)

karmachameleon's picture

WOW, they're practically the same! :-)

djg's picture

You could theoretically combine a "d" and a "b" all day long in a million different ways. Which way is the right way?
I ask myself simple question about the logos presented here.

How do these logos visually represent that you are a graphic designer?

To Darrel;
Don't you think a logo is more memorable if it has some underlying metaphor or meaning in it? I'm not talking about a literal meaning like you mentioned. I am talking more simplified, timeless and abstract.

Here comes my sobering point of the day.
Graphic design firms with logos are limiting themselves. Why would you design a logo for a logo designing company? This might be to heady to talk about on this forum. Look at the logos of some the greatest design firms in the world. You will find that there is nothing tricky or contrived or forced about any of them. In fact, they have a certain consistency about them for a simple reason. They do to many different tasks as design firms to try and represent themselves with a single mark. Most of there logos are more like logotypes that just read simply and smoothly , no bells and whistles man.

Again...only my opinion.

Lex Kominek's picture

I wonder if you could capitalize either one or both of the letters in "the new one" logo from post 9.

P.S. I really love the graffiti photos, especially 006.

- Lex

dan's picture

Here is my first thoughtDB

mike gastin's picture

wowser! that's a big graphic.

karmachameleon's picture

and a very good idea . . .
thanx daniel

dan's picture

Oops Mike, and the irony is its only a 2k gif. I did in photoshop and was zoomed out duh, my bad

karmachameleon's picture

here's a version based on daniel's idea.
i just used a serif font (times new roman), but i wonder if i should go for Georgia in this?
daniel's idea

joe_m's picture

The D looks a little distorted (as if it was flattened) maybe could play with the angle of the D a little more. Great concept.

sim's picture

Your last post show a real good way to go with your logo and a nice way to explore. The idea to use two typeface could be another idea to try. At my opinion, you must take in count of the width of your logo. He seems to be too wide. May be try to keep it in a square or in a circle. Good work.

Andre

karmachameleon's picture

i was troubled by the width too Andr

antiphrasis's picture

Daniel,

That image is actually 21K and not 2K. But who's counting? ;)

dan's picture

Sorry again Lauri, I will be more careful in the future. I usually don't like to post images because I don't want to influance the designer other than with words. We are visual types. But I couldn't explain this thought clearly

antiphrasis's picture

Daniel,

No problem at all! I was just surprised that the image was only 2K big so I checked the file size and it turned out to be a little bigger than that. GIFs are sometimes surprisingly small since they use so few colors.

clashseventy7's picture

Dragan,

Here's another example of the D/B combo with the shadow.
Check this out:
http://davidberman.com/

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