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Just some simple advice needed here from Typophiles far greater than myself.
I'll be rebranding a Bookshop soon that involves an interior revamp along with a new logotype that dictates a boutique, well known, approachable, fully servicing store with ties to the core of books, type and their history.
It's called "The Bookshop at Caloundra" with emphasis being placed on the words "The Bookshop".
We're running away from the disjointed, unconnected feel of large chains and department stores for obvious reasons and want to connect with real book lovers.
I've got Caslon Graphique OT on my mind, its a start but I feel like there's a lot more out there with a more refined but strong feel.
What typefaces have you got in mind? I wouldn't mind having an option that pairs well with a sans-serif also.