typeface for designer's logo

dl's picture

Like they always say, it's hardest for a designer to design her own logo. That's me.

My business name is Adunate (adunate - very symmetric if done in certain types). It's Latin for unite because I unite graphic design and writing for successful communication. My target markets are home building industries, historic architecture/preservation, coffee, wine, food, religious organizations and other random businesses.

I used the tiled pattern (log cabin pattern in quilting) in my old logo. It reflects the idea of parts coming together to make a whole, plus it represents the arts & crafts I'm fond of. I've recently added the art nouveau-style curves. It adds an organic element, plus its another style I'm very fond of.

Choosing a typeface has become my dilemma!

I really like the contrast that Cezanne offers, done in lower case. However, given my business name is already difficult, I fear it complicates it further. Plus Cezanne is becoming overdone.

Anyone have any suggestions? They don't even need to be anything like Cezanne. I'm open to every idea.

dl's picture

Any ideas? Anyone?

Té Rowan's picture

This is totally out of the bleachers, but what about a light Futura or Century Gothic?

dl's picture

Thanks Te Rowan. Actually, it's not so far out. I've been playing around with something very simplistic and clean and liking how it looks. I'd like this to be a long term logo, therefore I need to stay with a longstanding type as well. Thanks!

hrant's picture

Architecture, wine, religion... I'm getting a Romain du Roi vibe.

And the full double-sided serifs on the "d" would say something.

BTW, is it too late to switch to "Adnate"?


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