Modified Type Logo, Silent Partner

baconpress's picture

I have been working on this identity project for a production company and the client chose a type direction that included modifications to Caslon Graphique. It is well received, but through some revisions more and more modifications were made to the type. I just wanted to get another set of eyes on this that know a lot more about type than I do. I feel like I am especially having trouble getting the 'S' just right. Any comments or critiques are appreciated. Thanks in advance.

timaarts's picture

For starters.

I think your design is missing consistency resulting in in some characters being to heavy and some to light.

Syndicate content Syndicate content