Sophisticated Sans Serif Wanted

ciara's picture

Hi there,
I would appreciate any advice in choosing a font to complement the rough graphic below. My client is a new bar/restaurant that hopes to create a sophisticated, yet unintimidating image. The typeface cannot be too stylized or retro but must be capable of standing alone without the graphic.

Any suggestions?

Ciara


vertigo

ciara's picture

Thanks Tiffany but the Typofonderie website is offline. Know of any other sites where I could test out this font?

Ciara

pablohoney77's picture

hmmm, i can't view the graphic you posted. that's odd. Otherwise I'd make some suggestions!

ciara's picture

Hi guys,
Took Tiffany's advice and tried out Gotham and Grotesque results below. Please ignore kerning etc. Entire logo still very rough. I'm presenting to my client, a construction crew and a group of architects. They like the graphic but lots of conflicting comments on choice of font. So suffering from creative block at the moment and really appreciate the professional advice.

Paul let me know if you can now view the logo.

Thanks,
Ciara

vertigo

speter's picture

My top two would be 3 and 1. I assume you would tuck the "Bar and restaurant" part to the left of the g descender in the #3 variant.

Stefan H's picture

Clara

I sent this earlier, but it disappeared somehow... Maybe Sophisto or Stalemate would fit your purposes? You'll find them both here: http://www.macrhino.com

ciara's picture

Hi Stefan,
Thanks for the advice. Managed to only try out Stalemate with Veer (see 4). Agree with Steve, think 1 and 3 are strongest but 4 looks less retro. They hope to attract a trendy crowd along with soccer and domestic sports fans (not that sports fans aren't trendy). The interior is quite sophisticated and streamlined. This in mind I don't think a retro feel hurts but my clients are label savvy, Prada wearing people and I feel veering more on the contemporary. Hence the stylized option (3). Yet, there's concerns that the logo may date.

Which logo do you think is strongest based on the above?

vertigo

Stefan H's picture

I kinda find the symbol too big, but # 1 or 4 is the best in my opinion. Happy New Year btw.

Cheers/SH

Miss Tiffany's picture

Ah right. Hmm. Well anyway I don't think Costa is right anyway. The graphic's contrast is much higher than Costa's contrast (thick and thin). Does your client not like your choices so far? What other typefaces have you shown them? Maybe you should look at H&FJ's Gotham—Near to zero contrast, could compliment without being overtly decorative. Also has an oblique companion and a good variety of weights. Your graphic, it seems to me, won't work with the new square-din style sans, nor will it work with anything grotesque or humanist. Although I did think you had used Franklin there and so maybe a Grotesque is exactly what you need.

Stephen Coles's picture

#1 is definitely the strongest and the most streamlined. Any
time you overlap halftones with text in a logo you're looking for
trouble. It's so difficult to keep an eye on every printing instance
that your logo may be caught in a situation where the halftones
are too dark and the restaurant name is obscured. Go with #1,
besides being the most versatile, the type matches the symbol
well and can be either '60s chic or contemporary.

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