A bit of an 'out there' question...

Iain Brady's picture

Strap in, this one is a little 'left field'...

Whilst turning over an (unfortunately) empty bottle of Smirnoff Vodka (UK duty paid) and admiring the relatively recently redesign, did I really count 25 different typefaces?

J. Tillman's picture

This is not "left field" question for this forum. You should have just titled the post "25 typefaces on a bottle". As soon as I get a chance to look at a Smirnoff bottle, I will offer a comment. Is it the same label in the US?

hrant's picture

Hmmm, maybe the number of typeface one sees is
inversely proportional to what's left in the bottle...


PublishingMojo's picture

As long as we're "out there" . . .

Typography and booze remind me of this thread, and of the following anecdote I posted therein:

Matthew Carter tells the story of a time he was flying from the UK to the US and stopped in the duty free shop at Heathrow. He spied a bottle of Scotch whose label was printed using one of his types, so he bought it. As he exited the shop, a woman holding a clipboard asked him to take a market-research survey. When she asked him why he chose that particular brand of Scotch, he answered, "Because I designed the type on the label," and watched as the researcher puzzled over her questionnaire for a check box that corresponded to that answer.

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