Who 'owns' Helvetica?

m.chelle's picture

I know there have been a lot of Helvetica discussions (because I’ve been reading through them) but why not one more?
What I’m wondering are what brands ‘own’ Helvetica, and can/should always own it vs. companies that fall in line using it. I guess, what makes Helvetica special to certain companies over others?

hrant's picture

You don't own Helvetica. Helvetica owns you. Run away.

hhp

JamesM's picture

> I’m wondering are what brands ‘own’ Helvetica

Are you asking why some graphic designers use helvetica in logos and/or specify helvetica as the corporate typeface for their clients? Hasn't that been discussed extensively already? Or am I misunderstanding your question?

scannerlicker's picture

@JamesM: No, James, hrant is not asking anything, he's just stating that Helvetica is overused.

In my opinion, Helvetica is immensely dull and is a lazy choice. So I agree with hrant: run away from Helvetica.

JamesM's picture

> No, James, hrant is not asking anything

Scannerlicker, my question was to the original poster, not to hrant.

I didn't notice that hrant had revived an old thread, and the original poster was long gone and never replied to my question.

hrant's picture

You call that old?

hhp

JamesM's picture

In the big scheme of things, 15 months isn't that long. But way too long for most posters to wait for the first reply.

hrant's picture

That's why it's so awesome to reply for the benefit of society, not just one person.

hhp

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