Italic E. So is it a charge point logo for electric cars?

An italic "e"? I assume the zig-zag represents energy.

Have you looked at it in a tiny size like it'll be on a business card? I think the horizontal lines and zig zags will need to be bolder. Also I'm not sure if the black field helps it or not; might be stronger without the background and just have the horizontal lines in black.

Frankly, I don't see here anything... or rather nothing jumps out in terms of an obvious concept or a reference. Might be an E, but the slant makes it hard to recognize as such. Combined with a zig-zag, I would guess it has to do with e-lectricity, but again the slant is just too strong, and IMO it overpowers everything else in the mark.

Thank you all. Nick Job hit on the nose. Agree with all you suggestions. i have been given the opportunity to create an identity for a Mobile Electric Charging vehicle. The brief outlines the need to create branding for a "pilot" launch for a mobile electric charging station (vehicle) for 100% electric vehicles. the service will be available to eligible members in the US. The focus is to deliver/create something "green" and "environment" safe, convenient and service member focused.

I originally had the E without the black border and without the slant. felt it needed a little more movement/emphasis, so i quickly used the slant tool in ai to get a feel for 'movement' and added the border. anyway, here are a few other ideas i'm kicking around. any thoughts are welcomed.

I'm thinking of calling this E-Charge with the subline Mobile Electric Charge. I don't want to use reFuel or Fuel in anyway. Possibly reFresh. Maybe Charge, but then I'm saying twice. So far, i got control of the whole thing. GULP!

If anyone has/know of any visuals of existing branded "electric" mobile vehicles i'd love to see what other people have done. much appreciated.

thanks aluminum, i'll have to give that a look. currently with a cap E allow me show the 'electric current' traveling through an object. what do think about this?

To me it says "Easy" or EZ

Top one especially reads to me like a 2.

agree. pulled in the bottom right leg of the middle 'e'. i think it reads better. thoughts?

thanks. i'm liking both options right now. i'll have to live with the ideas for bit to see what else i can do. this where I stand, above option and these two. have a great weekend everyone. =)

That last one has enough of an "e".

hhp

If you see a letter, it will be read [as part of the name].

hhp

Why are you creating the type for 'charge'? The widths and central crossbars look very unnatural.

Maybe you're right (although those two examples are extreme).

hhp

I agree that they are extreme examples, and perhaps defining what about them is extreme would be helpful to hola if the project is still in process. I think what complicates the e-charge reading is 1) echarge is not a word, and therefore not easily read, and 2) the hyphen (e-charge vs. echarge) helps a lot to make sense of the whole, but I can see why it might be avoided for graphical reasons. On another note, what about bringing that left side curve into some of the other letters and playing with the line weight so that the /e/ feels like it came from the same font as the rest, and was a bit modified to add lightning?

Ha, I was a little too harsh, I meant to say 'a little forced' having the crossbars all the same height. Counterspace of C is large, I'd narrow that letter so the whitespace has a similar area to the G. Still to me, I think you could find a better font for that part of the logo. Something a bit smarter and more fresh...maybe that's just me though.

That's getting there. the letters need to be optically weighted a bit better, though. The G appears extremely narrow, for example.

I'd make the top of the "G" just straight.

Also, to make the "e" easier to see (I think it's still borderline) try making the last "E" the same lowercase shape.

Lastly, I think you can find something better than over-the-hill Eurostile...

hhp

I was actually saying to dump the top serif of the "G" entirely. BTW reverting to your earlier round bottom-right might tie the "A" and "R" in better.

> i'm not sure i want a lower case 'e' and upper case 'a'.

You don't want to mess with the others, but maybe you could try a lc "a" too...

> i'm on the look for something new.

You can't get any newer than this... :-)
http://typophile.com/node/82830

hhp

i have the same concern on the 'e' readability. it needs to read clearly and i just can't seem to find the right solution just yet. i'm still bouncing between these. i think i'll rest on this for a few. =)

But the connection is the only thing making it barely enough of an "e"...
In fact what I might try is curving the top-right to make it more like a lc "e".

BTW, I usually like shears, but I think here they're just make it a bit busy.

hhp

You should keep in mind that the mark should look nice on the grille of the car.

I still think your first idea for a mark is the best. In my opinion it just needs a little bit of tweaking. A less agressive angle and equal stroke withs for the outline should take you a long way.

Maybe you can give it a more organic look too.

I don't like your type. In my opinion it looks clumsy and unprofessional.

Good luck!

I agree that the first version is the strongest icon, if you will. The curves need to be corrected, but I think it certainly conveys the concept of what you are trying to achieve here, and as a mark I think it is quite nice. Where it falls apart for me is in the later version when it tries to become the "e" in "e-charge." It feels like it is really trying too hard to become an "e." And I also agree with typeidentity, the type looks very clumsy and overly tweaked. Have you looked at pairing your first exploration with a simple logotype that says "eCharge?" As opposed to having the icon physically be the "e" in the logotype? Just some thoughts.

I would move the hyphen/dot a bit to the right.(By the way, have you tried, if you’re allowed to, to use a double hyphen?)

Ah yes! I finally read it as e-charge! Verticals on the H look thin to me. That green color looks a bit to light to compete with the black, and the tagline seems to light and slightly too close to charge. Way to push through!