logotype "Woodendale", very rough

Amado's picture

All,

The logo-design spec calls for geometrically round \o\, \a\, \e\, and \d\, and a calligraphic \W\ that expresses reserved, *elegant* beauty in a personable, approachable way. I wondered if there wasn't a way to fuse them; to decorate the tops of the ascenders in such a way as to draw them together with the calligraphy of the \W\.

I have a first draft, but it is apparent that I need more experience, and attention to far more of the details. And so I submit my very humble work to the crucible here, and solicit your advice on how to proceed!

Andreas Stötzner's picture

I always found sketching experiments with different kinds of pens being beneficial for that kind of sorts.

Amado's picture

I see! No pen that would draw even stroke widths and square ends would *also* draw the thicks and thins in the caligraphic \W\, or the tapering thing that's in the tops of the \d\ and \l\. I knew the mash-up didn't feel harmonious, but I couldn't put a finger on any of the "why"s. Thanks for the Type Design 101 tip!

(Re-reading, I see that it would be easy to read this comment as sarcastic, but it's not. Being still a beginner, I appreciate the guidance.)

riccard0's picture

Some random sggestion:
- try with a even more calligraphic contrasted W.
- as you noted, thicks and thins should match among all letters.
- also, the swashes should be of the same kind.
- for elegance and balance, you could also experiment with non-swashed but very tall d's ascenders.
- finally, you could print out just the needed circles and experiment sketching different variations for W, ascenders, and maybe even n.

Andreas Stötzner's picture

No pen that would draw even stroke widths and square ends would *also* draw the thicks and thins in the caligraphic \W\ …

Even though I suggested this method.

Amado's picture

Andreas,

Sorry, I think you may have misunderstood me. What I was trying to say was: "you're absolutely right, and I ought to do exactly as you suggest." No offense was meant.

Riccardo mentioned "thicks and thins should match among all letters," and that's all I was saying: I would have noticed that as soon as I took out a pen to draw the letters.

Yours,
Amado

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