Logo Critique requested for Social Enterprise

tea4three's picture

Hi there,

I've been designing a logo for a Social Enterprise and I would really appreciate any feedback people might be willing to give. I'm a graphic designer but am fairly new to identity design.

The Organisation train and then send volunteers into care homes to engage in one-to-one educational activities with care home residents. It is funded partly through the care homes, who pay a small fee, and through grants. Each volunteer brings their own set of skills to the Organisation and they are then matched with residents who might be interested in engaging in that activity - for example an arts student might visit a care home to teach watercolours to people interested in learning watercolour painting.

I picked the dandelion as an icon as the florets, when composed together create the larger dandelion structure and symbolically this could be applied to the volunteers which work for the Organisation. When they work together under the Orangisation's stewardship they achieve a joint goal. The dandelion seeds also represent new life, and a number of the residents are often learning new skills that they wouldn''t have necessarily had the opportunity to in the past.

Any feedback or suggestions would be most welcomed and appreciated.

Many thanks

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Justin_Ch's picture

I'm afraid that I see an evil eye rather than a dandelion, and the individual seeds have a devilish, trident look. A different colour might help, however I think in this context a dandelion could be seen as a bit morbid. It is the end of the flower's life and the fragile head disintegrates in the wind. I think this aspect is the more likely response to a dandelion than the possibility that the seeds might grow again.

Mugford's picture

I don't have the same negative feeling about dandelion seeds that Justin mentions (I associate them with kids blowing the seeds off) but I do agree with his comments about your drawing. If you want to stick with the dandelion theme, I'd redraw it from scratch. Try a more naturalistic stroke - the monoline approach looks weird and conflicts with the font you chose. And try some other colors. It might look better with a few less seeds, and the trident tip looks strange.

tea4three's picture

Hi guys,

Thanks for your feedback - Much appreciated. I now see where you are coming from with the devil trident - Not something that occurred to me during the design process but is now completely apparent! I'm inclined to pursue the dandelion symbolism further for now as I don't see the negative connotations however I will look at some sketching variants and a more naturalistic approach.

Many thanks again for your comments and I'll update with new visuals soon.

Justin_Ch's picture

Have you thought about a side view of a dandelion?

tea4three's picture

Justin - I've been working up some sketches based on the side view of the dandelion. See image (very rough sketches!) Is this what you were thinking? I had been on the path of something more abstract but maybe this more literal interpretation is the way to go?

apankrat's picture

Some existing work to keep in mind -


http://caspa.ru/library/articles/Linkeeper.html

tea4three's picture

Fantastic, thanks Apankrat, great synergy between the typeface and the mark as well..

tea4three's picture

*double posted by accident

Andreas Stötzner's picture

The letters are set far too tight.

tea4three's picture

Thanks Andreas - I'll amend in the next version.

tea4three's picture

Hi all,

Work is in progress with the more naturalistic approach to the dandelion icon however in the meantime I thought I'd share some other options that I keep finding myself revisiting. I've attached just the concepts of the graphics, separated from the type for now.

Separately from the type/ natural approach does anyone see anything worthy in these options? The first option revolves around the pen nib (as representative of learning) and was an earlier concept I looked at and the second two look again at the dandelion but back in the mono-line mannor.

Any thoughts on these would be appreciated as would any type suggestions ( I used Fontin for the first but am open to other suggestions)

Many thanks

Unified's picture

middle one does a good job, but really mimics the apankrat's sample pretty closely. i can't help but wonder why a dandelion? i get the idea, but can't help escaping that it's a weed and commonly recognized as a nuisance. would flower pedals create a similar feel? It would be a start of something beautiful/colorful/inspiring versus something that represents the end of something?

tea4three's picture

Thanks Hola,

You may well be right - I think I may be clinging to my original concept of the dandelion. I'll get back to the sketch stage and work up some flower ideas as an alternative.

tea4three's picture

Thanks Hola,

You may well be right - I think I may be clinging to my original concept of the dandelion. I'll get back to the sketch stage and work up some flower ideas as an alternative.

tea4three's picture

Hi all,

New direction in attached. Thanks again for feedback - Would be great to get any opinions in this version. I think Candara works better than Fontin so am contemplating the switch but have included both versions.

The image obviously is based on a flower form as opposed to the dandelion. Think I was on a hiding to nothing by persisting with that concept ;)

Any input again would be really appreciated.

tea4three's picture

Hi all (me again i'm afraid)

Entering the final stages of this one and I've been working on the kerning of the letters in the image below. Any input on this would, as ever, be greatly received..

Thanks again for everyone's input so far

Unified's picture

i like it so far, but wonder if the center dot in the flower is to big. i love the idea of a star in the center. ties in nicely with the idea of achievement. might not need the dot. maybe work the size of the star and pedals so that star isn't too big either. =)

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