What's the next 'big' font?

Viktoria's picture

Hello everybody,

I just remembered the times when Helvetica seemed to ne plus ultra. What do you think is the next big 'trend font'? I've seen many sans serif based fonts, but am not entirely sure it's a big thing.. Let me know what you think.

snow is nigh's picture

Isn't it that there are much more type designers out there than ever? I think the current trend goes more towards individualism.

There are typefaces coming up trying to further blur the boundaries between categories. Serifs go wedge serif towards slabs. Sans serifs go stressed sans. All these concepts are rethought quite often. "Friendly" is in, but what is friendly?

I think a really interesting font is the brand new Ideal Sans. A stressed sans that looks extremely balanced. Very harmonic, but not too playful to my eye.

Another font that defies categories a bit is Capucine.

I would bet big fonts are a thing from the past.

The Helvetica of the 1990s was btw Meta Sans.

manofscience's picture

I totally agree with Mr Snow is Nigh.
In the days of Helvetica, buying a typeface family would cost so much that most people couldn't afford a lot of choice.
Maybe it was a practical consideration as much as a trend.

MyFonts publish their bestseller lists each year.

There seem to be trends driven by new OpenType features – script faces with loads of alternates which the font picks for you to create flowing calligraphy, and text faces with lots of ligatures, because there's no longer a practical limit on the number of characters a font can have.


Trevor Baum's picture

Right now, Gotham and Museo are absolutely everywhere.

Frode Bo Helland's picture

Yes, Ideal Sans is likely to become a big thing. They’ve become famous after Gotham/Obama and Ideal is very saleable. Couple that with their excellent website, both information-wise and history-wise, and a decent price tag and you’ve got a winner. Other notable rising stars: Alright Sans and Brandon Grotesque.

hrant's picture

I can't imagine anything bigger than the Baskerville "g" on the west face of the Sherman Oaks Galleria.


quadibloc's picture

I don't know if "big" typefaces are really a thing of the past. After all, printing material on paper is still very common - and that's where a lot of effort is put into typeface choices, both for advertising and editorial material.

A magazine like Vogue isn't going to download a font off of Dafont or use a 1001 fonts CD, after all.

The market has changed because the number of professional typeface designers that are visibly active, independently of major typefoundries, is of course much larger now that they can make .TTF files for download instead of Monotype matrices and the like.

But there are so many very familiar typefaces that people are happy with - Times Roman, Optima, Caledonia, Helvetica - nothing has come along to make them look "old-fashioned", the way it happened to Century Expanded (but more so to faces like Modern No. 7) and Caslon. Baskerville and Garamond, for example, haven't worn out their welcome.

Stone Sans is clearly very popular, though - although there are several other typefaces out there that closely resemble it. So much so that there is no clear winner...

Ray Larabie's picture

I can safely predict that Gord will be the next Helvetica. There is no doubt.

apetickler's picture

I've recently started seeing a whole lotta Avenir. So much that I've begun to think twice before using it myself.

hrant's picture

Avernir has been... passé :-) for while.


dezcom's picture

I think Helvetica was taken with the Rapture. All the other type was left in the hell box ;-)

kongur's picture

I agree with Trevor. Here in the UK I spotted many times that Museo used in printed and online medium.

Trevor Baum's picture

Museo and Museo Slab are also absolutely everywhere on the web. That Jos Buivenga really knows how to market his product.

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