Optima for an Organic Cosmetic Logo? Yes, No...

FeelingType's picture


I have only started reading posts on this forum today, so apologies for any faux pas I may commit.

I am considering using Optima as the typeface for an organic cosmetic company. The basic attributes I am after are: Beauty, Nature, Friendliness, Elegance. In a nut shell I am after "natural beauty".

What do you think about using Optima as the typeface for this logo? Also, are you even permitted to use Optima for logos using a regular license.


cuttlefish's picture

Optima is an elegant and sophisticated typeface, and that's something so universally agreed upon that it virtually became the Helvetica of cosmetics. Optima has been the go-to typeface for the cosmetics industry for decades; so much so that major brands that used it have recently been moving away from it.

It's not a bad choice but it's not something that's going to differentiate your product in the marketplace.

Nick Shinn's picture

Anything but Optima, which represents the status quo, which is presumably non-organic.
Body Shop uses a plain old sans.

Arno Enslin's picture

Ideal Sans. Example from the website of HFJ.

snow is nigh's picture

I think Nick's advice is very important here. A similar font to Optima could be as well Angie Sans by Porchez (who designed the typeface for Le Monde and the Sabon Next revival), but then after all it is maybe too similar again. Just keep that in mind what Nick said.

riccard0's picture

What Nick said.
I would dare even more:

FeelingType's picture

Thank you for all your comments and suggestions. Choosing the write type seems a delicate balancing act as some of your chooses(in my opinion)lean towards elegance and others towards organic/friendliness.

Any suggestions on what weight I should use: regular/bold/thin? It has to be legible on product packaging.

Nick Cooke's picture

Whatever looks good - you're the designer, have the courage of your convictions.

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