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I have only started reading posts on this forum today, so apologies for any faux pas I may commit.
I am considering using Optima as the typeface for an organic cosmetic company. The basic attributes I am after are: Beauty, Nature, Friendliness, Elegance. In a nut shell I am after "natural beauty".
What do you think about using Optima as the typeface for this logo? Also, are you even permitted to use Optima for logos using a regular license.