Monotype Imaging's The Brand Perfect™ Tour Launches in London

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The relentless surge of digital and the proliferation of media platforms present a considerable new challenge for brand managers, designers and developers. Brands cannot ignore the opportunity offered by digital consumption, yet representing themselves on digital formats, reliably and consistently is a complex technological maze. The result is that, while purely digital players are now flourishing in the mobile app and web space, many organisations are experiencing difficulties in conveying their brand on digital platforms. The Brand Perfect Tour brings together expert developers, digital marketers and brand leaders to share knowledge and experience and help brands look flawless whatever the medium.

In order to share knowledge and help address these pressing issues, a host of key industry representatives are gathering to launch the first ever Brand Perfect Tour, with the first event taking place in London on 19th May at the Century Club, 61-63 Shaftesbury Avenue 8:30am – 5pm. Brand managers, directors, designers and developers will congregate under one roof to discuss the strategies and technologies designed to improve brand consistency and user experience within the digital landscape. More information on the event and the speakers can be found here.

The event offers a morning session from leading brands and agencies discussing strategy and an afternoon of design master classes where the theory will be put into practice. Its aim is to provide a better understanding of the challenges associated with delivering consistent branded communications using digital channels and arming the industry with the tools to exploit digital branding wherever, whenever.

The Brand Perfect Tour will act as a continuing global forum for brands. The second event is on 14th June at the East Hotel in Hamburg, with the third following on 22nd June at The Ney Center, New York City.

Reservations for the Brand Perfect Tour can be made by clicking here or going online at http://brandperfect-tour.com. Brands, Design Agencies and Developers interested in speaking at the Hamburg and New York events should contactJulie Strawson via email at jl.strawson@monotypeimaging.co.uk

Follow the Brand Perfect Tour on Twitter - @brandperfect – and on Facebook here.

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