Trying the find the name of the serif typeface used in the link below (i.e. so not Futura which is also used). I have seen it a few times and even took a note of the name once - but have lost this, so has been really frustrating me. What makes it tricky is that it is obviously a pretty bold variant of the typeface (assuming two weights up from the regular/roman weight). But I am sure it is a relatively common typeface. Anyway, any help is much appreciated. I am normally very good at identifying so will try and help other posts.

http://www.becausestudio.co.uk/projects/findingzion/