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I am working on an article about how to explain to clients why fonts and typography matter.
I have amassed a good array of facts, arguments and analogies over the years (though I always welcome more). What I’m really looking for are some good anecdotes about clients questioning the value of typography and fonts, and the dialogue you had with them. Is this a frequent or perennial problem for you?
To be quoted in the article it would be helpful for me to have your real name, and where you are based.