Pairing Sans Serif Font with Baskerville

Leichty's picture


I'm currently designing a logo/brand identity for a friend's photography business. His business is called Knox Photography. Right now I've decided to use Baskerville as the main font, but am trying to find a good font pair to use with it. I really like Gotham, but am not sure if it's completely appropriate? I'm looking leaning more towards a geometrical sans serif font.

I've attached an image of a quick throw together of what I'm thinking of. Right now I'm purely focusing more on finding the right fonts than on the logos design. Currently the image is set with Baskerville and Avenir.

Any suggestions?

Knox Photography.jpg36.17 KB
poms's picture

I would try Futura (maybe set in small caps*). Or Nobel. Eventually Avantgarde Gothic.


edit: Different direction – what about Graphik?

Nick Shinn's picture

Try the stationery.
Especially the business card.
Or a small space ad.
Can you work with the figures, italics, small caps in a typeface?

Andreas Stötzner's picture

… a geometrical sans serif font.

Avant Garde is intangible for decent designers.

Futura and Gotham are fine faces, yet desperately over-used.

Look for alternatives. You may consider e.g. Brandon, Avenir, Mostra (Nuova), Eagle, Kabel, Le Havre or, if modesty allows,
Good luck!

Leichty's picture

"...Futura and Gotham are fine faces, yet desperately over-used."

I completely agree with your comment, and that's why I wanted to look for an alternative. Thanks for the suggestions, I'll look into them!

microspective's picture

Unless I'm mistaken, the word on the street is that H&FJ are going to be releasing Ideal Sans this week. It's a humanist sans, but it may work very well with what you're building. To get a feel for the flavor, see their Topaz (the 'background' and 'inline' variations, not the default built-in inline version). Ideal Sans is built from the outlines of Topaz (or maybe it was the other way around, considering Ideal was originally designed some 20+ years ago). Good luck!

Trevor Baum's picture

I agree on Avenir and Brandon Grotesque, and would also like to add Neuzeit S and its progenitor, Christian Schwarz's Graphik — another wonderful option for a versatile, geometric sans.

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