New to Typophile? Accounts are free, and easy to set up.
Create an account
Typophile RSS | More Feeds
Reminds me of Stadium Sans.
Stadium Sans: http://somerandomdude.com/stream/tumblr/stadium-sans-by-sdl-via-ffffound/
It’s most probably a custom font designed especially for Adidas. It also has a similar feel to their classic Avant Garde logo font. I like it!
Probably custom, but also familiar with Avant Garde.
Also has a similar feel to Chalet New York 1980.
Actually, it's their own corporate typeface called AdiNeue, some kind of extension of their actual woodmark "adidas". Stadium Sans is, in fact, very similar.
Nope, Stadium Sans is not adidas new font...
More info about AdiNeue.