New Adidas type

Storyteller's picture

It’s most probably a custom font designed especially for Adidas. It also has a similar feel to their classic Avant Garde logo font. I like it!

Processjunkie's picture

Probably custom, but also familiar with Avant Garde.

Storyteller's picture

Also has a similar feel to Chalet New York 1980.
http://www.houseind.com/fonts/chalet
http://tinypic.com/r/2wp5f2p/7

Ryuk's picture

Actually, it's their own corporate typeface called AdiNeue, some kind of extension of their actual woodmark "adidas". Stadium Sans is, in fact, very similar.

Petrov's picture

Nope, Stadium Sans is not adidas new font...

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