rozy_'s picture


I am doing research about the souvenir typeface. But suprisenly there's not much ads on the
internet form the '60, '70 maybe '80 using this typeface. Does anyone knows a good site or book were I can find it? Any info about the Souvenir typeface is welcome too.

Thank a lot and greetings

Souvenir.gif13.12 KB
Nick Cooke's picture

You'd do better in the General Discussions Forum.

Nick Shinn's picture

ITC Souvenir was popular in North America in the late 1970s.
You will find it in ads in mass-circulation magazines from that era, eg Playboy.
It was based on an early 20th century font "Eastern Souvenir"

Nick Shinn's picture

Prior to Ed's revival, the original Souvenir had been used in the 1960s, for instance in the title of an article in Playboy (yes, I have a large collection--a marvelous repository of specimens of Madison Avenue's "Creative Revolution", not to mention airbrushing technique:-)

Was that original early 20th century Souvenir ever rendered as phototype before the ITC version?

rozy_'s picture

thanks for all the info. Also the visuals on flickr are really handy.

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