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Alchion Design Lab is essentially Design Alchemy re-named with a few changes in crew, a new marketing strategy and of course naming/identity.
Aesthetic: simple, minimalist, balanced yin/yang (soft / hard edges/ weight) geometric. Should form abstract A, D, L.
(for Alchion Design Lab) this is accomplished by removing any single side of structure and leaving rest.
Construction: mathematical construction, re-worked for optical
balance (narrowing horizontal vs vertical elements) so they look equal in weight. I started by deconstructing Unicratica typeface for to develop basic look.
Market: I would like it to appeal to pharma/scientific industry as well as fashion and manufacturing industry.