Alchion Design Lab identity

designalchemy's picture

Alchion Design Lab is essentially Design Alchemy re-named with a few changes in crew, a new marketing strategy and of course naming/identity.

Aesthetic: simple, minimalist, balanced yin/yang (soft / hard edges/ weight) geometric. Should form abstract A, D, L.
(for Alchion Design Lab) this is accomplished by removing any single side of structure and leaving rest.

Construction: mathematical construction, re-worked for optical
balance (narrowing horizontal vs vertical elements) so they look equal in weight. I started by deconstructing Unicratica typeface for to develop basic look.

Market: I would like it to appeal to pharma/scientific industry as well as fashion and manufacturing industry.

Alchioon logo construction

shawn harris's picture

Hey ole -

the diagram you have created is beautiful! I think it would be helpful to see the ways that you might actually postion the letters of the logo. As they are now it is hard to really critique anything, the shapes look good but will they communicate once laid out?

I think that for a design company to try and target the fashion industry AND the pharmaceutical industry is a pretty huge task. But I think that the cleaness of the characters that you have developed could be a good compromise between appealing to the two industries.

good luck!

designalchemy's picture

The "minimal" A

Dav's picture

I love this one, Ole..
As simple and minimalistic as it may get..

hrant's picture

Quite nice!
I think you got the "manufacturing" angle all locked up with that shape. And the Cyan is certainly very pharma.

hhp

designalchemy's picture

Here is a prototype portfolio design based on logotype.
Cover is thick plexiglass with greenish tint. Center of logo is machined away . "design lab is etched" Alchion typeand logo are screenprinted. Notice screw mount tops are logo shaped. Typeface is still being refined. alchion portfolio prototype  design

designalchemy's picture

some more detail shots of portfoilo...detail

designalchemy's picture

Custom type design very influenced by the work of Swiss designers Dimitri Bruni and Manuel Krebs. I have still not nailed it the way I want it, but I think I am close. Alchion type design

designalchemy's picture

Here is an early design I decided against..early design

designalchemy's picture

Bezier detail shot of typeface. Bezier

squeeze's picture

Ole, if I didn't know any better, I'd think you were showing off here. Great work! I prefer the "curved side" logotype over the straight.

designalchemy's picture

I experimented with this type design a while back, and wondered if perhaps it should be re-considered instead on the more ordinary/simplified looking design I had choosen and shown in previous posts. I will be implementing all the work into print media and the portfolio fabrication next week, and need to be sure in the choices I am making. angular type

John Hudson's picture

The more ordinary type design is better. It looks very clean, especially in the complex context of the portfolio design. The last two graphics of the earlier alternative have fussy.

hankzane's picture

The bar in the H is too low (in all your designs). I prefer the first curved one.

designalchemy's picture

I am setting type for the businesscards I am about to get printed and started thinking about a clever title for myself, that projects
a sense of humor well as a clever/concise description of what I do. I came up with a few titles.

Alchionist- well my design co. is called Alchion (not an actual word, but a simplification of my previous ficticious business name Design Alchemy)

Alphabeautician (sounds scientific which I like but perhaps a bit over the top for some),

Brandist- I believe it has been done by others-and a bit too corporate.

Alpha (as in primary contact/owner, and leaning toward type
design being something I enjoy- It also could imply an alpha male who takes control (which could be + or -)

Visually flipping titles, etc...
I have looked to long at this to be objective. please give me your thoughts.text

hankzane's picture

The new Alpha and Omega: Ole S

Dav's picture

I like 'Alphabeautician' / 'Alphabeautican'..
Alphabets, Beauty, Science..

hrant's picture

I think you need to go easy on the title, so something like Alchiobeautician or whatever is just too unserious. What about "Alpha Alchemist"?

hhp

cjg's picture

Ole, I love the ID package in this state. Leaning towards the straight-sided face for display and the curved-sided for smaller copy

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