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A lengthy name for a logo, yes. I had to create the logo with the entire 'Seattle Search Marketing .Net' was in the actual logo for identifying reasons, but also wanted to create a design element to make it pop a bit and make it easier to identify the brand.
You will see my attached logo includes themed circles throughout, from the 'S' shaped green and blue 'black hole' (which could also resemble a spinning arrow during search) -- to the same style dot/circle between Marketing and Net.
You will see how it looks on black, which will be the main use, since the logo will be for a services/blog website.
I'm fairly happy with the results, but feel something could be missing to make it a bit stronger. Maybe it's a font change - if anyone has any suggestions on fonts...Any thoughts?