Fonts for Strength & Femininity?

smrvl's picture

My client is selling merchandise to outdoorsy/extreme-sports-playing girls (4-wheelers, jeeps, kayaks, snowboards, skateboards, etc). Her values are strength & femininity; her message is that girls can be strong without sacrificing being girls. She's not looking for sexy or "girl power," but a feminine, powerful willingness to roll up the sleeves and do what needs to be done.

I love the sort of typography this suggests... my mind instantly goes to some kind of strong sans (probably set in italic?) with great attention to detail and subtle flourishes; but I don't have any specific font in mind.

Typeface ideas? Either matches for the above or different typographical approaches would be very much appreciated.

riccard0's picture

Intended usage of the typeface? (logo, product names, blurbs, longer text?)

smrvl's picture

Oh, thanks, Riccard0 ... my bad for not including that.

Right now I'm working on the logo; so display fonts rather than text fonts are called for here, I think.

I'd give the name of the company if I could, but I don't have permission for that. Let's just call it "It's Us Girls" ...which is not as cool as their actual name, but a fair approximation for the purpose of setting imaginary type.

riccard0's picture

Well, maybe I’m just easily suggestible, but what about the current featured face, Condor?

Nick Shinn's picture

You may have more success mixing contrasting qualities typographically, rather than in a single face.
For instance, two contrasting types in one name, or a butch type in a femme colour.

VBM's picture

Kari Pro with FontFabric's Null? Or maybe go way out there and mix Dimestore Hooker with HI Luxury Diamond?

John Nolan's picture

What NIck said:
Have a look at Real Simple and Martha Stewart magazines: they both mix slab serifs and grots with flowing scripts. Works well.

smrvl's picture

Terrific. Thanks, all, for the comments. Those are immensely helpful.

Nick Shinn's picture

There was at least one previous Typophile thread seeking "strong feminine" faces.
None for "fragile masculine", as far as I can recall.

riccard0's picture

Also, suggestions here are all from males… ;-)

1996type's picture

One of the heavier weights of Karmina Sans, if you decide to go for one font that has both feminity and strength.

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