License Pricing

Will Miller's picture

Hi all, I had a hard time finding an appropriately close answer to my question elsewhere so I'll ask it outright. My studio is working on a custom sans serif font for a client (lc, UC, #s and punct). We started with just the end product in mind but now the client wants to buy the font outright so no other usage or distribution will be permitted. I have NO idea where to start with pricing something like this out. Any advice would be great. _w

blank's picture

Think about what kind of revenue you would expect to generate over time by selling the font before current type trends are dead. Then think about how much of that money you’re willing to lose in exchange for getting a lump sum now. And, of course, think about how deep the client’s pockets are!

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