Polymorphic Identity Systems

stimuli's picture

I think that's the right way to describe what I'm looking for… I need a few more examples of identity systems that change configuration depending on their usage/various other parameters.

One example is the recent Nordkyn identity:
http://www.underconsideration.com/brandnew/archives/where_the_cold_wind_...

Others:
Casa da Música
City of Melbourne

Close but not quite right:
SECCA
NYC
AOL
Anyone have any other examples?

aluminum's picture

How about Google?

Nick Shinn's picture

FontShop.

stimuli's picture

The Max Planck Institute identity is a perfect example, thank you!

nina's picture

Tess management (via whoever it was that tweeted about this recently):
http://www.minddesign.co.uk/show.php?id=245&pos=6&cat=2

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