Fonts that bridge the gap between Serif and Sans.

davefish's picture

Hello.

I'm working on a project and the main font for the logo (company name) is hard to pin down. It doesn't work with fonts like Helvetica and nor does it work with traditional serif fonts. I'm looking for a modern font that's clean but has a bit of flair (hope that makes sense lol). Sorry for being vague, if people could post up some suggestions it would really help me out!

Many thanks
Dave

jonathanhughes's picture

I don't know if it'll fit your "modern" prerequisite, but Optima is sort of somewhere between sans and serif:

http://new.myfonts.com/fonts/adobe/optima/

oldnick's picture

Flair, yes; sans and serifed, yes; entirely appropriate, well...

http://new.myfonts.com/fonts/t26/amplifier/light/

dezcom's picture

So is Beorcana a family designed by Carl Crossgrove.
http://www.fonts.com/FindFonts/detail.htm?pid=433477

davefish's picture

Thanks for the replies guys, much appreciated! To try and help narrow it... I would say 80% Sans, 20% Serif is the balance. Think Georgia but a bit cleaner.

Cheers
Dave

PabloImpallari's picture

Fritz Quadrata? Aviano?

davefish's picture

Good suggestions Pablo. Yes, you're on the right track. I was going to also suggest Humanist 521 but with a tad more of a serif feel. Will take a good look at Fritz Quadrata, thanks.

Hope I've made it clear. Sorry, difficult to explain {for me}... ;-)

Dave

Nick Shinn's picture

My some-serif, semi-serif, and ittybitty-serif typefaces:
Beaufort
Paradigm
Sensibility

davefish's picture

Thanks guys. Beaufort looks good, as does Finnegan. This has been really helpful. Thanks to everyone who has contributed. Feel free to suggest more options if you can think of one that might be suitable.

Dave

dezcom's picture

Another way to look at it is DeGroot's "The Mix" cut of Thesis

William Berkson's picture

A couple more: Amira from Cyrus Highsmith, and and Mentor Sans from Michael Harvey.

Nick Shinn's picture

The original "Optima": Stellar.
Another classic: Albertus.

Stephen Coles's picture

More in this Glyphic list at FontShop.

Thomas Phinney's picture

My own Hypatia Sans fits the description, I think. Besides a bit of flaring of stems, there are vestigial serifs on the lowercase:
http://www.thomasphinney.com/2010/05/hypatia-sans-typeface-shipping/
http://blogs.adobe.com/typblography/2010/05/hypatia_sans_pr.html

Cheers,

T

SuperUltraFabulous's picture

Minerva, Magma

hrant's picture

Pascal
Penumbra (which lets you choose the serifness)
Avance

Or my Harrier:
http://www.themicrofoundry.com/other/nour&patria/dev/nour-latin.gif

hhp

Tomi from Suomi's picture

How about my Tournedot? At least Nick thinks it's not a proper serif face:
http://new.myfonts.com/fonts/suomi/tournedot/

PabloImpallari's picture

Also, look for a font called TRIPLET from miles inc

Santiago Orozco's picture

errmmm... Rotis?
ooh yeah, that is not a typeface

Chris Dean's picture

@Nick: Do you have any plans on reviving the sc & osf for Beaufort? I hope so.

Nick Shinn's picture

So far I have only updated the "normal" scaling to OpenType, not the Condensed or Extended.
Beaufort Pro does indeed have sc & osf.

hrant's picture

Rotis in spirit is greater than most any font in application.

hhp

William Berkson's picture

The ghost of Beatrice Warde, the great spirit of Rotis. This is getting weird. Keep up the good work :)

Nick Shinn's picture

BTW Ms Warde, any truth to the rumor you will in charge of the new typography faculty at Miskatonic University?
The Crystal Goblet is rather out of its element at Hogwarts.

dezcom's picture

Rotis is well deserving of a spirit.

Santiago Orozco's picture

Rotis was the reason I went into typography, I fell in love with it when I was 10

johnbrandt's picture

An interesting discussion, guessing what glyphic/flaired sans or semi-serif might work with an unknown logo look. I vote with Berthold's Poppl-Laudatio, or perhaps throw Serials' Dragon into the mix.
But instead of an unfocused list or vote for the categories' faves, couldn't we have a look at the logo? Or at least an as-similar-to typeface to spin off of?

davefish's picture

Wow! I've been away for a little while and come back to see lots of excellent posts! Thanks to everyone who has kindly contributed. I've evaluated every suggestion and Friz Quadrata has been chosen as the best fit.

The letters for the logo have been customised. I'll try to post something up when it's done.

Cheers
Dave

Nick Shinn's picture

I'm looking for a modern font...

Friz Quadrata (1973) not exactly modern.

davefish's picture

Nick, a better phrase would have been to say "a font that will work within a modern environment / for a modern application."

Can anyone identify this font please?

dtw's picture

Neutraface. (Light)

davefish's picture

You sir, are a wonderful person!

Cheers
Dave

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