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I've been working on a new logo for a firm of independent mortgage brokers and financial consultants. The company work mostly within the construction and property sectors, and their name was made up from scratch, having no real meaning.
They wanted something clean, corporate, and professional, and a logo that would inspire confidence in their clients.
I'm only working in black for now, but would appreciate any feedback, particularly on the choice of typeface. I wanted a face that would reflect the simplicity and geometric nature of the 'EC' icon, but the more I look at it the more I'm unsure that Bank Gothic is right.