romar finance

1996type's picture

Hey everybody,

Here's a logo I made for romar finance. I quite like it, but I think I ight have missed something because it was done really quickly. Hope you like it!



Steven Acres's picture

On the first one, the kerning between "n" and "c" could be hair tighter.

What is the significance of the \?

Is it all lowercase because this type doesn't have uppercase? I think it could benefit from capital letters.

1996type's picture

The typeface is made by me and doesn't have uppercase yet, but even if it had I wouldn't have used them. I fined that capitals tend to stand out to much and take away the unity in shape. The backslash is simply to create a strong and recognizable image.

Steven Acres's picture

I find that capitals tend to stand out too much and take away the unity in shape.

If that were true, then the majority of logos out there don't have a "unified shape."

The backslash is simply to create a strong and recognizable image.

Does it pertain to anything in the logo or with the company? It seems kind of disconnected from the logotype, and the company as a whole. I think something more thought out should go in there instead of something just stuck there "to create a strong and recognizable image."

1996type's picture

*update: I uploaded a third option.

Lex Kominek's picture

To me, the breaks in the letters and the mixed case are too unstable for a financial company. What are their purpose?

- Lex

1996type's picture

"What are their purpose?" This wasy they can be used as a stencil so their brand name can be cut out on their business card.

Steven Acres's picture

I feel like all of these decisions have no rhyme or reason...

Why would a financial company need a stencil? If that ends up being its brand, that's fine, but the type in the last one is pretty unsettling. U&lc R's in one word, a lowercase f and capital C that have stencil holes for no reason, etc., and the counter of the capital R doesn't have a stencil hole. So far, your second version is the best choice.

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