Gotham or Proxima Nova?

Nikabrik's picture

I'm going to buy one of them today for use in a logo/identity project, and for the use in the logo (all caps) they look pretty similar. Aside from very slight stylistic things, the main differences I can see is that Gotham has 8 weights instead of 7, and Proxima comes with small caps.

Been thinking about this for a while (I don't buy big font familiess that often) and I am having a really hard time deciding.


Dan B.'s picture

In this circumstance, I'd personally go with Proxima Nova. If you do any online work you have the benefit of using the web version via @font-face.

blank's picture

Proxima Nova. Gotham is losing it’s cache quickly because it’s becoming a favorite of hacks who just slap together low-budget work with templates and popular fonts. I’m seeing a lot of it in drug store signage and store-brand products. Not something clients are going to want to be associated with.

Nikabrik's picture

Do I need a TypeKit account for the Proxima @font-face setup?

I just noticed that they've got different uppercase "M"s as well... I think I prefer Gotham's... but it's hard to make a choice like this based on one letter.

When will H&FJ fonts be web-friendly? Seems like they're the last to get on board.

Frode Bo Helland's picture

Proxima Nova is great! That a was at first very unfamiliar to me, but I’m gettin’ there on that one. Another contemporary geometric (although not so strict) is Galaxie Polaris, and a typeface I find very interesting is the grotesque-geometric gap bridging in Graphik.

fontsquirrel's picture

Shameless plug: You can get Proxima Nova + unlimited web license from Fontspring. Here's the link:

Santiago Orozco's picture

definitely Proxima Nova, I think it has more personality than Gotham. Even in caps looks gorgeous:

mattaron's picture

I know I'm late to this party -- and the votes have been unanimous -- but the other positive thing I would say about Proxima Nova is that it has more sparkle and detail at display sizes. Gotham is so even that at larger sizes it looks a bit dull and monotonous. (I've seen companies adopt Gotham for their identity, and suddenly things are looking bland, bland, bland.)

I think Proxima is a font for a lifetime. Like all H+FJ retail products (with the possible exception of "Fetish No. 338"), Gotham was built to stick around, too. But I suspect designers will find objections to it based on how it's being (over)used, like those James "Dunwich Type" Puckett mentions above. Perhaps Gotham is Tobias Frere-Jones's second Interstate, a great face that's used too much and poorly.

James didn't make a plug for himself, so I'll do it. His family Armitage shares similar source material with Gotham (vernacular, non-typographic lettering from buildings), has a lot of nice detailing, and it's available for print and web licensing.

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