Kern opinions

Typo_808's picture

Hello all

I have recently created a logotype that is spaced quite generously for various reasons, however because of the characters involved and the slightly unorthodox forms that I have created it's taking me a while to decide whether I have got the kerning right here.
I've already consulted a very good typographer on this already and it was given a thumbs up, but Im interested to see if anyone else agrees.

Thanks!

Thomas Phinney's picture

Seems to me that WIN is all looser than ERSON. Just a smidge.

T

tdabner's picture

Due to the optical illusion which always occurs with white type on a black background it makes the letters look more tightly kerned on the black than the white. However each version looks correct to me, so unless you want to be a perfectionist and loosen the kerning slightly on the black background so the eye sees them the same, I think you have done a very nice job :)
In fact I prefer the white on black as the kerning looks slightly tighter, yet the word still covers the same length.

Typo_808's picture

Hey there,

thanks for your input - very helpful.

Thomas - The WIN was problematic for sure and it is looser as you say, the space either side of the 'I' is challenging , but when I was balancing the entire shape and 'colour' of the word they somehow needed to be spaced differently - however I will try and look at that again.

tdabner - thank you - good points, it's encouraging to have your approval on this.

thanks
808

apankrat's picture

SO looks a bit loose, specifically its top part. Similarly TE looks tighter than ER if one focuses on the top part. Very very marginally, perhaps due to that protrusion on the left of E's bar.

Thomas Phinney's picture

Yes, but the top part of TE *should* be tighter than the top part of ER, because of that big honking gap on the lower part of the T.

Cheers,

T

apankrat's picture

Oh, I realize that. However the protrusion on E drives the eyes to the top part, which makes it arguably more visually important than the gap at the bottom.

Typo_808's picture

Thanks guys.

Ive altered it - looks spot on now.

Cheers
808

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