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ISTOS
Posted by tsoler in
22 Oct 2004 — 2:55am
22 Oct 2004 — 2:55am
This is a project for a programme (called "ISTOS") which controls european funds for tourism and organises the standarts a touristic bussines has to fullfill.
We end up to the logo /colors and now i have to design: envelope /folder /leterrhead.
Any comments?
christos
 ETAIRIKI.pdf (1185.8 k) |
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22 Oct 2004 — 5:13am
Great color combinations. Work is very nice, only thing I don't like is "knock- out" circle behind logo on the brochure. It feels a bit too computer generated and breaks
the flow.
22 Oct 2004 — 5:56am
Thanks for the critic Ole. From the begining i was not sure about that circle -i tried to put some more assymetry to brake the stict structure of the logo. Good that you noiced it because i really wanted a view on this.
I forgot to mention that the blocks in the B solution are representing the aegean landscape (with the caracteristic architecture: white squared buildings, blue windows and small churches floating on the sea) since the organization is focused on the South Aegean region as it mentioned at the subtitle.
christos
22 Oct 2004 — 6:25am
Hi Christos, I had looked at the block and not noticed that there wereanything. I went outside for a smoke thinking about your design and came to the conclusion it would be worth suggesting that you make the blocks island shapes.
Well it appears you have already thought it out. Nice work.
As for the knockout circles. Something should be done.
Where are you based?
22 Oct 2004 — 7:31am
Lovely. What is the font?
22 Oct 2004 — 7:46am
rotis serif bold.
22 Oct 2004 — 7:52am
Very nice.
1) "Innovation" - two "n"s.
2) Tighten "OS".
3) I worry about that ampersand.
hhp
22 Oct 2004 — 8:08am
hrant: it seems we where sending message the same time...you blocked the upload of my response. So now i have one more response to add.
1) thank you very much. If nobody would watch that it would be a dissaster!
2) right! i also tighten TO a hairline.
3) why? not clear enough? it refers to the origin (et) more than a normal one but i like it.
titus: nice shot.
ole: what do you mean when you ask me where am i based?
christos
22 Oct 2004 — 8:12am
oups! no i see that a lot of kerning work has to be done to the title...sorry i just started thinking about it after hrant mentioned it. Of course before i will give the work i would complete such refinings.
22 Oct 2004 — 10:08am
The "et" ampersand: you and I might like it, but I think in general it's too quaint and distracting.
One other thing: make the "T" wider.
hhp
22 Oct 2004 — 10:34am
>make the "T" wider
I disagree. Normally the T would be wider, but here it is distinctive and balanced. Rotis does have some strangely proportioned letters by traditional standards, but they do look distinctive and elegant in display.
22 Oct 2004 — 10:34am
double post
22 Oct 2004 — 10:44am
Widening the "T" is actually pretty mainstream.
In a font you want it slightly narrow because the lc letters following it need to get tucked in. But in lettering (especially letterspaced like this) the glyph is more comfortable and harmonious when it's wider.
hhp
25 Oct 2004 — 1:40am
ok, i made it wider. Compare the left (wider) to the right (original width).
christos
logoISTOS.swf (12.7 k)
25 Oct 2004 — 11:14am
Hmmm. The wider T looks stronger, but the narrower more distinctive. My feeling is that whatever you think of Rotis, it has a very well thought through and distinctive look. I would think that if you want a broader T, something like Perpetua might be a better bet. However, I think your original for the logo is elegant and distinctive already.
25 Oct 2004 — 11:48am
I think it's better wider, and you've done it just right.
Now just make to use it for the subhead stuff... and do the same to the "L". :-)
hhp
26 Oct 2004 — 5:10am
ok. I tried Perpetua (+ titling perpetua).
They look more eccentric than i want
(though perpetua are one of my favourite fonts).
hrant: what about the kerning in the title? I trust your eyes.
christos
Perpetua.swf (21.1 k)
logoISTOS3.swf (7.4 k)
26 Oct 2004 — 6:14am
I think the weight of the Rotis Bold does match better with your illustration. I don't think there is a big difference between the wider or narrower version of the T and L. However, to me, the striking thing about these Rotis caps is their apparent uniformity of width, which sets up a certain rhythm that is striking. You disturb that a bit by making the T and L wider.
26 Oct 2004 — 9:31am
Perpetua is one of my favorite fonts too, but it's too Roman, too stately here.
Kerning: looks great. If anything, the "TO" might be half a hair loose - maybe.
hhp
26 Oct 2004 — 1:44pm
hey christos,
how r u? is this a colibri project? ... i am just wondering! best!
PS i agree with hrant
26 Oct 2004 — 2:31pm
Looks very nice. I think you should center SOUTH AEGAN under ISTOS and the symbol. T-O-S can be tightend further, ever so slightly though...the top bar in the T looks thin, maybe because it's doing all the work of holding up the mark
27 Oct 2004 — 10:15am
i've just looked at your drafts (pdf file)...less is more!
30 Oct 2004 — 9:51am
How about integrating something EU-ish? Like change 2 of the blue rays to EU stars (and place the correct EU colours)
Logo Exhibit @ www.dotcomlogotypes.com
31 Oct 2004 — 6:18am
Very nice work, i like it a lot.
From your proposals in the initial pdf you posted i favor variation A. The floating sinedots remind me of a mediterranean landscape. I agree with Ole that the circular cutout is too harsh, if you need to contrast the logo from the background i would go for a blurred and non-linear shape cutout.
Variation B is also nice, but a little too busy. Maybe if you would focus on the architectural reference, that is a great idea.
Variation C is too much like snow/winter to me.
The logo is beautiful, once you got the spacing and kerning worked out one the type. Everything that i noticed has been mentioned by others before.
1 Nov 2004 — 1:31am
Hello everybody
michail:...long time. Still didn't visit you! Hope you are fine and see you soon.
Yes, it is a colibri project...so you agree with Hrant.
I agree with both Hrant and William...
Garik B: the programme is supported by the EU but it is not an EU programme,
so it doesn't have to be EUish.
M. Neuman: they client goes for A also. Though i also agree with Ole,
still i didn't find a way to avoid the white circle.
I tried a blurred one but it doesn't work.
I think in the end i will just pass the lines around the logo.
christos
30 Dec 2004 — 2:17pm
Very nice - very very nice - one of my favorites on this forum. I think dodging the lines around the logo will work somewhat. Just be wary of logo placement and you should be fine. I love the layouts too - very excellent work!
22 Oct 2004 — 10:24am
I have to disagree. I think the et as ampersand could work. I think the reason that it is calling so much attention to itself is because there is too much word spacing.