ISTOS

tsoler's picture

This is a project for a programme (called "ISTOS") which controls european funds for tourism and organises the standarts a touristic bussines has to fullfill.

We end up to the logo /colors and now i have to design: envelope /folder /leterrhead.

Any comments?

christos




application/pdf
ETAIRIKI.pdf (1185.8 k)

designalchemy's picture

Great color combinations. Work is very nice, only thing I don't like is "knock- out" circle behind logo on the brochure. It feels a bit too computer generated and breaks
the flow.

tsoler's picture

Thanks for the critic Ole. From the begining i was not sure about that circle -i tried to put some more assymetry to brake the stict structure of the logo. Good that you noiced it because i really wanted a view on this.

I forgot to mention that the blocks in the B solution are representing the aegean landscape (with the caracteristic architecture: white squared buildings, blue windows and small churches floating on the sea) since the organization is focused on the South Aegean region as it mentioned at the subtitle.

christos

designalchemy's picture

Hi Christos, I had looked at the block and not noticed that there wereanything. I went outside for a smoke thinking about your design and came to the conclusion it would be worth suggesting that you make the blocks island shapes.
Well it appears you have already thought it out. Nice work.
As for the knockout circles. Something should be done.
Where are you based?

William Berkson's picture

Lovely. What is the font?

titus n.'s picture

rotis serif bold.

hrant's picture

Very nice.
1) "Innovation" - two "n"s.
2) Tighten "OS".
3) I worry about that ampersand.

hhp

tsoler's picture

hrant: it seems we where sending message the same time...you blocked the upload of my response. So now i have one more response to add.
1) thank you very much. If nobody would watch that it would be a dissaster!
2) right! i also tighten TO a hairline.
3) why? not clear enough? it refers to the origin (et) more than a normal one but i like it.

titus: nice shot.

ole: what do you mean when you ask me where am i based?

christos

tsoler's picture

oups! no i see that a lot of kerning work has to be done to the title...sorry i just started thinking about it after hrant mentioned it. Of course before i will give the work i would complete such refinings.

hrant's picture

The "et" ampersand: you and I might like it, but I think in general it's too quaint and distracting.

One other thing: make the "T" wider.

hhp

William Berkson's picture

>make the "T" wider

I disagree. Normally the T would be wider, but here it is distinctive and balanced. Rotis does have some strangely proportioned letters by traditional standards, but they do look distinctive and elegant in display.

William Berkson's picture

double post

hrant's picture

Widening the "T" is actually pretty mainstream.
In a font you want it slightly narrow because the lc letters following it need to get tucked in. But in lettering (especially letterspaced like this) the glyph is more comfortable and harmonious when it's wider.

hhp

tsoler's picture

ok, i made it wider. Compare the left (wider) to the right (original width).

christos


application/x-shockwave-flash
logoISTOS.swf (12.7 k)

William Berkson's picture

Hmmm. The wider T looks stronger, but the narrower more distinctive. My feeling is that whatever you think of Rotis, it has a very well thought through and distinctive look. I would think that if you want a broader T, something like Perpetua might be a better bet. However, I think your original for the logo is elegant and distinctive already.

hrant's picture

I think it's better wider, and you've done it just right.
Now just make to use it for the subhead stuff... and do the same to the "L". :-)

hhp

tsoler's picture

ok. I tried Perpetua (+ titling perpetua).
They look more eccentric than i want
(though perpetua are one of my favourite fonts).

hrant: what about the kerning in the title? I trust your eyes.

christos


application/x-shockwave-flash
Perpetua.swf (21.1 k)


application/x-shockwave-flash
logoISTOS3.swf (7.4 k)

William Berkson's picture

I think the weight of the Rotis Bold does match better with your illustration. I don't think there is a big difference between the wider or narrower version of the T and L. However, to me, the striking thing about these Rotis caps is their apparent uniformity of width, which sets up a certain rhythm that is striking. You disturb that a bit by making the T and L wider.

hrant's picture

Perpetua is one of my favorite fonts too, but it's too Roman, too stately here.
Kerning: looks great. If anything, the "TO" might be half a hair loose - maybe.

hhp

cannot not design's picture

hey christos,
how r u? is this a colibri project? ... i am just wondering! best!
PS i agree with hrant

raja's picture

Looks very nice. I think you should center SOUTH AEGAN under ISTOS and the symbol. T-O-S can be tightend further, ever so slightly though...the top bar in the T looks thin, maybe because it's doing all the work of holding up the mark

cannot not design's picture

i've just looked at your drafts (pdf file)...less is more!

insspirito's picture

How about integrating something EU-ish? Like change 2 of the blue rays to EU stars (and place the correct EU colours)

Logo Exhibit @ www.dotcomlogotypes.com

rush's picture

Very nice work, i like it a lot.
From your proposals in the initial pdf you posted i favor variation A. The floating sinedots remind me of a mediterranean landscape. I agree with Ole that the circular cutout is too harsh, if you need to contrast the logo from the background i would go for a blurred and non-linear shape cutout.
Variation B is also nice, but a little too busy. Maybe if you would focus on the architectural reference, that is a great idea.
Variation C is too much like snow/winter to me.

The logo is beautiful, once you got the spacing and kerning worked out one the type. Everything that i noticed has been mentioned by others before.

tsoler's picture

Hello everybody

michail:...long time. Still didn't visit you! Hope you are fine and see you soon.
Yes, it is a colibri project...so you agree with Hrant.
I agree with both Hrant and William...

Garik B: the programme is supported by the EU but it is not an EU programme,
so it doesn't have to be EUish.

M. Neuman: they client goes for A also. Though i also agree with Ole,
still i didn't find a way to avoid the white circle.
I tried a blurred one but it doesn't work.
I think in the end i will just pass the lines around the logo.

christos

hughfire's picture

Very nice - very very nice - one of my favorites on this forum. I think dodging the lines around the logo will work somewhat. Just be wary of logo placement and you should be fine. I love the layouts too - very excellent work!

Miss Tiffany's picture

I have to disagree. I think the et as ampersand could work. I think the reason that it is calling so much attention to itself is because there is too much word spacing.

Syndicate content Syndicate content