Rubicon (AMC TV show)

pdxuser's picture

Reed Reibstein's picture

I believe it's Avenir.

pdxuser's picture

Well, they're cousins, at least:

Rubicon in Avenir

Reed Reibstein's picture

Might be Avenir Next. And the designer could have customized it a bit (e.g. the terminals of the C).

HalosGhost's picture

Good call on the Avenir family. To be more specific on which font was customized though, it appears most likely to be Avenir Next Demi.

pdxuser's picture

It's really close. The RUBI looks like Avenir Next with some very minor structural differences (the leg on the R starts farther out in the original and has a different angle, the curves of the U are flatter, the upper bowl on the B is shorter). What could cause that?

The CON, though, looks a lot more like Myriad than Avenir, with some alteration on the C.

Top: Original; Bottom: Avenir Next + Myriad

riccard0's picture

Gotham Narrow, I’d say (with customised C).

pdxuser's picture

I just had the same idea, only I just changed the C to Gotham and cut out a bit from it:

I don't have Gotham Narrow. :(

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