Business Card - Please help!

Matheus D.'s picture

Hello!

I'm on this project right now in which I'm trying to design a business card to a friend who is a psychologist. She's not the most dogmatic or orthodox person, but she's somehow traditional.

I showed her some layout with Mrs.Eaves font and she liked it.

My questions:
If I do use Mrs.Eaves, on the parts which goes telephone number and e-mail, what is "the right" or "correct" thing to do, to use old style numerals or lining ones?

What do you guys think of Mrs.Eaves being used in such thing as a business card?

I appreciate your feedback!

Thank you so much!

oldnick's picture

Mrs Eaves is a great utility typeface, and prints well at small sizes, so business card use is fine.

There is no "correct" way to do phone numbers; however, if you have several of them stacked (e.g., office, cell, fax, etc., one above the other, all flush right or left), lining numbers are preferable from a visual balance standpoint. On the other hand, if you're stacking a single phone number and an email address, there's no real reason not to use the far more interesting oldstyle numbers.

Matheus D.'s picture

Hmmm, the thing is, I'm having them stacked in the layout! Phone number, office address numbers, zip code and e-mail (which doesn't use any numbers, but uses the @!)

Maybe I'll do better using lining numbers, right?

You're right, oldsytle numbers are charming, but if they do not stand alone in the overall layout/design, I think they kind of feel "out of place" in the overall visual balance of it.

Thank you for your tip, oldnick!

forrest's picture

I'm not familiar with that font, but there are oldstyle figures that are tabular (that is, fixed width) that can be set up so numbers that are stacked will line up.

And some fonts have lining figures that are proportional - that is different figures are different widths, even though all are the same height.

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