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Hello fellow Typophiles
Below is an identity I created for a close friend and photographer. Inspired by the script identities of Leitz / Leica and other bygone camera manufacturers, I took the approach of combining a friendly script with mechanical germanic flair. As a photographer both relies on his personality and his technical skill to create images this dichotomy made sense to me.
I was wondering what sort of feedback you guys had? I have already combed it over a few times fixing some quirks that I had - especially with the d and r. This is what i ended on - but i feel like you guys could definitely help me find the best solution.
Also shown is a 'logo' - to be used as a watermark on his photographs. I originally had the F within a circle as it related to a cameras lens, but settled upon this shape as it was far more proprietary and memorable and fit with the quirky rigidity of the logotype.
Higher Res Images are attached