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Can anyone identify this Optima-esque type used by The National Trust. It seems to have a separate display version (with the distinctive 'y').
Wolff Olins did the new identity, so I would guess that Miles Newlyn had something to do with it, and it won't be for sale.
looking at some PDF's on their site, It looks like it's their own font called NationalTrust:
Paul Barnes and Christian Schwartz.
I would rather my name not be associated with this design.
Thanks for chiming in, and sorry for the misspelled name. Title is updated.
I can't say I blame you Miles :^)