(x) Madison Square Garden Awning? - probably custom, various alternatives {Jan, Jörg G}

With all the coverage of Lebron on tv lately there have been a ton of shots outside Madison Square Garden. All of the reporters seem to be in the same place and I couldn't help but notice the lettering on the awning behind them (pictured).

At first glance I thought this to be ITC Blair or Sackers Gothic Heavy but the G doesn't match up. Anybody have any idea whether this is actually a typeface or just a modification of one of the others?


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lathen.kamas's picture

Bueller? Anyone? Bueller?

Jan's picture

Since this is signage it doesn’t necessarily have to have a equivalent in the digital font world.
Trade Gothic Extended is close.

JoergGustafs's picture

Another alternative is Akzidenz Grotesk Extended:


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