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Logotype for a small vintage clothing shop. Targeted largely to women, the client wanted a type-driven identity. The inventory is hand-picked vintage and sells to a trendy audience. After a bunch of cycles on numerous customized typefaces, we've centered at this direction. Some subtle things like the terminals, the 'e','r' and 'p' giving it a more character, I wanted a little old-style reference w/out being blatant, e.g. using a historical type.
You'll probably never guess what type I started with... :)
Would love any/all thoughts, thanks!