(x) Australian Coles supermarket chain custom type designer - Haptic Pro {self (Wei Huang)}

oneweioranother's picture

There's a custom typeface being used in the Coles Supermarket catalogues and pamphlets called "ColesHPBeta4" which can be seen here

http://www.coles.com.au/Portals/0/content/pdf/recipe-bases/Mums-Recipes_...

in the text "Mediterranean Style Lamb Shanks with Seasonal Vegetables" on pg 1 and more on pg 2.

I was wondering if anyone has a clue as to who designed this :s

Stephen Coles's picture

Damn! There goes my hopes for naming a font after myself. Looks very FontSmith or Dalton Maag.

Stephen Coles's picture

I like their cleanup of Romy, by the way.

Nick Shinn's picture

...naming a font after myself.

Stewf sounds somewhat more promising than Coles.
Make that Stewph, and savour the extenders.

Fontgrube's picture

Duh, what a stewpid ... er Nickname.

oneweioranother's picture

I've found it!

It's Haptic Pro by Henning Skibbe

Florian Hardwig's picture

Well done! Haptic with the built-in alternate ‘g’, plus a single-storey ‘a’ that is not featured in the retail version.

Nick Shinn's picture

They should have also modified the fit (kerning), for the kind of super-tight setting used in the heads of the brochure shown above.
That might have necessitated two versions of the face, one for text, one for display.

dehac's picture

yes, it is Haptic, or what Haptic used to be. Their lead agency DDB Melbourne and atf.com.au modified it without my consent, even though the EULA states that this is not allowed. I contacted them about it, but neiter DDB nor ATF have answered my mails. I am quite unsure what I can actually do about it, since they are ignoring me. They changed some design features (cut off the italic f and the bottom bar of the regular one ...) and the name and I don't know how they are distributing the new font around. Any ideas what I could do?

Thanks
Henning

Stephen Coles's picture

If they aren't answering your personal email, it may be time to send a legal one. Unfortunately, sometimes corporations only react to attorneys.

oneweioranother's picture

On his website, Wayne writes "Coles Australia uses a customised family of sans serifs for their retail campaigns nationally, which we helped create." Is he in fact telling fibs then?

edit:link

Nick Shinn's picture

Henning, I concur with Stephen.

Some agencies take liberties with fonts, because they don't know any better. But they should, if they are playing in the big league, with blue-chip clients who are paying them big bucks and expecting them to be copacetic with regards to intellectual property.

(I have had agency art directors approach me on several occasions, asking if I would adapt a third-party font for a client of theirs, and have had to explain the legalities involved.)

dehac's picture

@ oneweioranother: well he "helped" by taking Haptic and doing the changes the agency asked him to do, then made a font out of it and there you go.

@stephen and nick: I guess you are right, I will have to get a lawyer. Does anyone know an australian law firm that knows how to handle this kind of stuff?

Thanks
Henning

oneweioranother's picture

http://www.choylawyers.com.au/ are lawyers that specialise in intellectual property law in Australia.

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