I don't think it's Chalet, as bloomingdale's logo predates that font by many years. I wouldn't be surprised, though, if Chalet (particularly the '70) was inspired by the bloomingdale's corporate identity stuff.
My personal guess is that it's a modified version of ITC Avant Garde Book. Certain details match, like the narrow 's', the tiny aperture on the 'e', and the tall dot on the 'i'.
I vaguely recall that some of the characters in Avant Garde had "bubbly" alternates. However, it's quite hard to track these down. My best guess is that Bloomingdale's commissioned custom font modification for their logo and catalog.
Actually, the logo was designed by Ed Benguiat (at least that's what he told us) and he said that it was a combination of Futura, his Bauhaus typeface (i think) as well as - something else (that's what he said; "something else") , so - it's not really one typeface, but a combination of two or three, plus manual rendering, obviously (like in the O's) But there's a load of these kind of geometric typefaces such as Bauhaus, if you need to imitate or something like that (like the fore-mentioned 'chalet' typeface) anyway, it's a nice logo - i like it Regards, Amp84
I have a similar font, almost identical, you can even have the crossed double O placed in { or } keys. STRICTLY FOR PERSONAL USE.. Called it Bloomies, a mix of SF New Republic and ITC Gothic Avant Guard MD and some other fonts. The small w is just a reversed m from S.F.N.R, rotated the c and e from SF and some other stuff…
12 Oct 2004 — 5:54pm
I don't think it's Chalet, as bloomingdale's logo predates that font by many years. I wouldn't be surprised, though, if Chalet (particularly the '70) was inspired by the bloomingdale's corporate identity stuff.
My personal guess is that it's a modified version of ITC Avant Garde Book. Certain details match, like the narrow 's', the tiny aperture on the 'e', and the tall dot on the 'i'.
I vaguely recall that some of the characters in Avant Garde had "bubbly" alternates. However, it's quite hard to track these down. My best guess is that Bloomingdale's commissioned custom font modification for their logo and catalog.
12 Oct 2004 — 11:06pm
I appreciate the info. Thanks!
18 Oct 2004 — 6:08pm
Actually, the logo was designed by Ed Benguiat (at least that's what he told us) and
he said that it was a combination of Futura,
his Bauhaus typeface (i think) as well as - something else (that's what he said; "something else") , so - it's not really one typeface, but a combination of two or three, plus manual rendering, obviously (like in the O's)
But there's a load of these kind of geometric typefaces such as Bauhaus, if you need to imitate or something like that (like the fore-mentioned 'chalet' typeface)
anyway, it's a nice logo - i like it
Regards,
Amp84
12 Oct 2004 — 4:16pm
close to chalet ... mixing the years up a bit.
12 Oct 2004 — 4:18pm
Some version of House's Chalet?
27 Nov 2007 — 7:57pm
Ed Benguiat recently told our class it was a combination of Bauhaus and Avant-Garde, but he wasn't more specific than that.
29 Jul 2009 — 10:55pm
I have a similar font, almost identical, you can even have the crossed double O placed in { or } keys. STRICTLY FOR PERSONAL USE.. Called it Bloomies, a mix of SF New Republic and ITC Gothic Avant Guard MD and some other fonts. The small w is just a reversed m from S.F.N.R, rotated the c and e from SF and some other stuff…
http://www.mediafire.com/download.php?3y5zy5jtnmz
9 Sep 2011 — 8:21pm
Does anyone have information on Massimo Vignelli's contribution to Bloomingdale's, more than what's found on Wikipedia or on The Vignelli Canon?
Thanks,
RG