New logo - Ready to hire a designer !

Dumitriu's picture

We are in a rebranding process. I have put up some characters for our logo. What do you think ?

Dan


The company is designing and producing custom made chandeliers art styled and modern.
There will be a logo but no idea for now.
Our website is www.fdstil.com

Many thanks.
Dan

vegfarandi's picture

What typefaces are that?

Frode Bo Helland's picture

That last D need a workout. As for the general impression, I think it’s a little bland.

Tomi from Suomi's picture

I agree with Frode: that second 'D' looks like it's been in the sun for too long. And why would you draw such generic style characters for a logo. You should either use a good existing font, or do something more original. To me it now looks like a bad Times copy.

This is just an example:

Dumitriu's picture

Do you think what we have now is better ?


Please help, i am lost.
Dan

Frode Bo Helland's picture

Have you considered hiring a graphic designer? I know a lot of creative people think they can handle their own design, but product design and identities are two very different spheres.

Dumitriu's picture

We already did hire 3 'professional companies' for logo+rebranding and spend around 4000 euro on nothing.
Good ideas are hard to come by.

I am opened to suggestion for hiring a designer.
Dan

Frode Bo Helland's picture

Sounds like the “professional” part didn’t carry a lot of weight. Do you mind hiring abroad?

Nick Job's picture

I would drop the dots, they don't help with the website address and the name itself is already naturally FD STIL because of the ligatured letters.

However I think what you have has the potential of being iconic. The only concern I have about it is that the 'F' may read as an A so may need squaring up, in that case you would square up the 'L' too.

(By the way, the second one is just the first one with sharp corners rounded.)

The one remaining reservation I have is that the letters are perhaps too heavy to adequately represent the industry that you are in which is altogether more refined! (This mark could easily be an engineering firm.)

Interesting challenge you've got there.

Nick Job's picture

If you stretch it a bit and make it an outline it may start to fit the interiors market better...

Just an idea.

Cheers

Dumitriu's picture

Old logo is not for us anymore. We are designing 90% clasic products and the logo is like simens electric.
We also engrave our logo with serial numbers on chandelier and it looks horible.
And we have this beatiful certificates and the logo is like a post-it.

Dan

dezcom's picture

Perhaps a formal script?

Nick Job's picture

>>>Do you think what we have now is better ?

It's better than anything else you've shown us.

Frode Bo Helland's picture

I’m sure any one of us would happily accept the job if you offered it to us. You are free to contact Nick, Dez, Tomi, me or whoever you might want to. Check out our portfolios (usually linked from each typophile profile) if you want to see what we can do.

Ratbaggy's picture

Indeed

Jon Evenchen's picture

Its a shame what these so called "professionals" came up for you.

If you go for a more classical look, it wont match your website design. It will match your products, but not your website. You will probably need to change it...I just don't see any kind of formal/classical design at the top of this website. Right now I can imagine the logo set in something like Bank gothic or Agency.

I like Nick's take on this, its fits your market better, as well as your current web design, without a complete rebranding. I agree with frode, any graphic designer/typographer on this forum will happily accept the job and will do an amazing job for you...So I would suggest you do hire a professional, a REAL professional, to do your rebranding.

jeo324.

scannerlicker's picture

I also agree with them.

Just make sure you find a designer that suits you. Don't expect from a designer (which work you dislike) to make something you'll like.

The chances of getting a good job done increase a lot if you find someone that has a good volume of work that you identify yourself with.

Dumitriu's picture

I can change the website fast but i can not change the products. You all have to undestand i have a bad feeling about a new 'profesional'.
I know it is the best and safe way to go. Maybe you can point me to someone fit for formal design.
Dan

Ratbaggy's picture

I understand your trepidation, and would like to take the opportunity to express our interest in working with you to design and develop a suitable identity (not just logo).

Frode Bo Helland's picture

Here’s another suggestion: Nikola Djurek of Typonine. He has done beautiful “classical” work on the display versions of Greta and Fedra Serif, his Typonine Stencil looks amazing and Amalia is a marvellous typeface.

Dumitriu's picture

Please who is interested, my email is dan@fdstil.com
I am all open to new financial offers. We have to know what we are getting in.
Many thanks.

Dumitriu's picture

.?

Frode Bo Helland's picture

I actually wrote you an e-mail, but got no answer. If you expect professionalism from your designerers, you’ll need to act professionally yourself.

Dumitriu's picture

Please resend the email at dan.dumitriu@me.com

litera's picture

Why don't you rather show us first what you got for your 4k€? Maybe one of those possible logos would be a good way to progress it even further? Many eyes see more. Maybe your judgement of a good logo is somehow distorted by the idea you have in your head, but you got something better already. It happens sometimes with clients that have something very specific in their mind but don't realize that that idea's not a really good/usable one.

Dumitriu's picture

Yes you are completely right. I did pay a sum of 4k but not only for a logo ... we did pay for a lot more new ideas.
But the logo work did not came out right. You will agree with me. I have stooped spending any more money for now, we all know why.















apankrat's picture

One of the above reminded me of this one. Just a tangential association I guess...

litera's picture

Few of them are actually very nice and clean.

The ones I find promissing are (from the top):

  • #4 - need some type adjustments and symbol cleanup to reduce detail a bit
  • #15 / fdstil custom made lighting - very nice type manipulation that would work in mono colour as well; weights could probably be better adjusted/ballanced

But that's about it for my taste.

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