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I’m working on a logo for an organisation called Food & Fitness that teach children aged 7-11 about healthy eating and exercise. The organisation is part of a company which promotes dairy products - this is why they have tried to replicate a milk bottle to be part of the scales in their current logo (if you can call it that).
The client would like a 'modernised' version of their logo - but I haven't quite nailed this as yet - Fitness is a longer word than Food so the words naturally look unbalanced and the scales have to be 'balanced' so that each word is of equal merit. So still pondering this one...
The client is also interested to see totally new designs and possibly a new strapline - so I have attached my thoughts so far... Design 3 could be an 'encased' logo instead of a drop shadow i.e. so the dark blue follows the shape of the letters but forms one solid backdrop - if anyone can advise how I would do this that would be cool as I've never tried that type of logo form before. I would really like to create a 3D, stamp-like option that was appealing to kids.
Any feedback you can give is gratefully received, thanks in advance :-)