Architecture logo

ganza's picture

Hi, i'm making a logo for an architects and clercks workers institution/school, and as long
as i'm quite undecided about it design,
i post some of the draws i've done so you can criticize them and tell me what works -if it does!- and what's doesn't.
thanx for your feedback! sorry for my englishsdvl

ganza's picture

h
and finally an experiment :P
kj

dan's picture

Glan, I like the literal ruler measuring device, (first one) but with a couple of changes. Loose the red triangle, the gray background and rule and make the typ 3D the same angle as the ruler art.

egoexmachina's picture

El pen

ganza's picture

Yes Daniel, you're right that it had to be simplified. It works, but, as felipe says, it's quite clich

egoexmachina's picture

I like the red one now. A lot. I think it is tight in the square, but suggests complex and open thinking with the spiral-like shape. nice work, but are you not opening way too many "fronts"?

squeeze's picture

I'd have to agree with Felipe in regard to using any technical representation of a measuring device

dan's picture

Scott, the measuring devices are a clich

egoexmachina's picture

Oh, daniel, I can assure you it is a clich

lorenk's picture

quizas un grafico no es necessario. use un lapiz y papel y tratelo mas simplificado. en los que veo, el CO no se parece el AAT.

i was trying out the spanish that i've learned, as i don't practice much anymore... but what i was trying to say was:

Maybe a graphic is not necessary. use a pencil and paper and try it more simplified. in the ones i see now, the CO doesn't match the AAT.

ganza's picture

yes, i know the logos are very different between them. sad to say i'm very undecided.

obviously, i would show them to the interested people, if it wasn't for a contest...i find necessary to discard dessigns, and see the better ones and in which way they can be improved or at least detect failures. why do some work and some doesn't, even if it's very subjective.

Yes, I would say messurement devices are in some way cliche -90% of architect institutions here use a compass in their logos-.
However, I agree with scott with the possibility of represent those devices in a very subtle way.

nevertheless, i'd prefer to play with more abstract, suggestive logos.

dan's picture

Gian, just free up your thinking and get away from the computer. Maybe look at the paintings of De Chirico, take a walk go to a museum. Let the design work in the back of your mind a bit.

ganza's picture

Ok, here goes the pre-final logo for this architects foundation. I prefered the hollowed cube form. What d' you think and which variation do you find more suitable and stylised?

1
2
3
4

secondtoughest's picture

These are a big improvement over your first couple of batches. Of the latest I think the first one works the best. Forget about the one with the ruler.

Try bringing some of the darker gray into the hollowed out cube to add more contrast and a sense of empty space inside. Fix the kerning.

Nice work!
David

squeeze's picture

I prefer the first version over the others also, and echo David's compliments of improvement.

I like the positive negative play of the bottom version, but I wonder if you can try something a little more subtle than a dark background. For example

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