Font in BMW Nav Unit

apankrat's picture

BMW updated their nav/control unit in 2010 models and IMO they did an excellent job selecting new typeface for it. It looks clean, restrained and contemporary. The question of course is what it is:


fanatic font addict's picture

Just looks like helvetica to me.

apankrat's picture

Hmm, it is sure pretty close, but what confused me was that it looks rounded and somewhat condensed compared to Helvetica. Also the top curve of /a/s bowl seems different.

fanatic font addict's picture

Oh Ok I thought maybe the view was at an angle (thus condensing it a little). Also the c at least isn't the same.

johnnova's picture

akzidenz grotesk is closer i think.

typerighter's picture

It looks like BMW's custom typeface BMW-Sans to me. This would make sense too as it is a key element of BMW's corporate identity. It was designed in 2002 by Dalton Maag for Interbrand, closely related to Helvetica but with subtle differences including angled stroke termini which aren't parallel with the baseline.

apankrat's picture

Interesting, this didn't occur to me... though it should've. Thanks, Benjamin.

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