sans serif in pentagram project

jrwilki's picture

trying to figure out the type in pentagrams identity for grant thornton. the 'a' reminds me of universe while the 'g'seems a bit more like avenir or gotham.

http://pentagram.com/en/new/2008/05/new-work-grant-thornton-1.php

jrwilki's picture

oops i mean gotham, not gothic

maxgraphic's picture

Sounds like it's custom: "The logo also features a custom-drawn wordmark designed in collaboration with type specialists Dalton Maag."

Also, no "e" in Univers.

Stephen Coles's picture

If you're a fan of the 'a' check out Neuzeit S.

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