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trying to figure out the type in pentagrams identity for grant thornton. the 'a' reminds me of universe while the 'g'seems a bit more like avenir or gotham.
http://pentagram.com/en/new/2008/05/new-work-grant-thornton-1.php
30 Mar 2010 — 10:08pm
oops i mean gotham, not gothic
30 Mar 2010 — 11:20pm
Sounds like it's custom: "The logo also features a custom-drawn wordmark designed in collaboration with type specialists Dalton Maag."
Also, no "e" in Univers.
30 Mar 2010 — 11:29pm
If you're a fan of the 'a' check out Neuzeit S.