Discover Why Leading Matters

smarks's picture

Um, it matters because you don't want consecutive lines of text to run into each other?

(This is the front cover of a pamphlet I received describing a conference called Leading Matters on the future of Stanford University. It took me a while to figure out that it didn't have anything to do with typography.)

Nick Shinn's picture

Leading matters because leadership would have looked too small.

aluminum's picture

ha!

Fontgrube's picture

I bet the designer who made this piece has a very delicate sense of humour.
Alternative: He was just given that line of text without further background.
Great confusion and fun afterwards here.

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