Logo Redesigns Gone Wrong

TKDesign's picture

The first time I saw the original Maple Pictures logo I knew the $12.50 I'd spent was worth it, even if the movie was a piece of piss. The way the animation rotated and the tree rings formed the letters just struck a chord in me.


What in the hell were they thinking? What does this say other than we typeset some letters and put a box around them?

I have started this thread hoping to see you add other logos/branding that were redesigned so poorly that you're left wondering "How did this happen?"

Pepsi anyone?

Frode Bo Helland's picture

The new one (right) is even worse than the old 90s logo.

penn's picture

Some horrid ones here. http://ocondesign.com/?p=945

DQ - Atrocious. Just ridiculous.

Mastercard - WTF is with the magnifying glass cloudy gradient sphere?

Kraft - The DairyQueen 'designer' landed another client.

The Bank of New York - I loved the logo they had before — It's gorgeous. Sad they went with a sideways star trek badge after the merger.

cfig's picture

wow penn, I hadn't seen the MasterCard one yet. That's just...wow. I don't even have words for that one.

The Animal Planet redesign bothered me as well. I wasn't a fan of Discovery's redesign initially either (not that the old one was especially good) but it's grown on me: http://www.frederiksamuel.com/blog/2008/04/discovery-channel-rebranding....

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